Digital Marketing Manager

Founded in 1959, The Saint Paul Chamber Orchestra (SPCO) is a Grammy Award-winning ensemble noted for its artistic excellence, versatility in musical styles, and innovative programming. The orchestra operates through a unique musician‑led model, with members actively shaping repertoire, programming, and collaborations with renowned Artistic Partners. Committed to accessibility, SPCO offers concerts at various venues across the Twin Cities and provides the most affordable ticket prices among professional orchestras in the United States.

Its innovative ticket membership model allows audiences to attend unlimited concerts starting at just $5 per month.

The Digital Marketing Manager is responsible for planning, producing and managing digital content that tells the story of the SPCO’s artistic mission, increases audience engagement, strengthens brand visibility and supports earned and contributed revenue goals. This position oversees the website (including the building of a new website during the 2025.26 season), social media, and other multimedia platforms, ensuring content is strategic, timely, on‑brand and aligned with organization priorities.

This role collaborates closely with artistic and marketing to tell our story, celebrate the musicians and foster meaningful connections with diverse audiences.

Primary job duties and responsibilities include, but are not limited to:

• Develop and manage a digital content strategy that supports organizational goals and audience growth
• Create, edit and publish high‑quality digital content for the website and social media to support marketing campaigns and organizational initiatives
• Manage video and audio across streaming platforms.
• Participate in general operations of the marketing department, including proofreading of marketing materials (print and digital)
• Oversee the building of a new website by a third party vendor, with a focus on SEO, UX and accessibility. Once completed, maintain website and use data for analysis and retargeting.
• Stay up to date on social media trends and digital best practices to inform strategy
• Attend rehearsals and concerts as appropriate to capture content
• Coordinate with artistic and marketing to tell a cohesive story about the organization across digital platforms
• Act as primary point of contact for website vendor to address technical issues and upgrades.
• Ensure a seamless digital experience across all devices and platforms, troubleshooting issues as needed.
• Build concert event pages and make updates to other content and copy on the SPCO website
• Create ads for social media with guidance from Chief Marketing Office and Director of Marketing and Communications

• Strong analytical skills to evaluate data, track performance metrics, and optimize digital marketing campaigns.
• Exceptional communication skills for effective collaboration with teams and engaging with diverse audiences.
• Experience in marketing and sales strategies to promote events, drive audience growth, and increase revenue.
• Proficiency in project management to oversee multiple initiatives and meet deadlines efficiently.
• Experience with digital advertising platforms (e.g., Google Ads, social media ads), content management systems, and email marketing tools.
• Ability to work in a hybrid environment and collaborate with team members across locations.
• A background in arts or nonprofit organizations is a plus.
• Bachelor’s or technical degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.