State Manager – Southern California

Wild Common crafts small batch tequila and mezcal for people who believe in uncompromising standards. Our tequilas are crafted in Jalisco, Mexico, and our mezcals in Oaxaca, Mexico, with transparency, honesty, and reverence for tradition. We have dual responsibilities—to our consumers who deserve the highest standards, and to the producers, culture, and lands that create these spirits. Our role is bridging that connection.

Reporting to the President, this State Manager will be responsible for developing the Wild Common portfolio in California -- a foundational focus market for the brands' success and future growth. Focus includes distributor management, achieving depletion goals, gaining high quality points of distribution, cocktail menus / features, displays, key account management, and event execution.

Lead, co-develop and execute all Wild Common activation initiatives in market. Leverage all resources, partnerships, and relationships to build and execute the Wild Common activation plan. Grow Wild Common portfolio presence, awareness, and relevance among target consumers and accounts.

Develop close and effective relationships with the personnel and management of the distributor team. Identify, cultivate, educate, and motivate Key Brand Influencers; particularly bartenders, managers, and owners of On and Off Premise Target Accounts; and spirits opinion-makers.

• Sales experience in the beverage alcohol industry
• Professional team based or collaboration experience
• Track record of results
• Strong selling and communication skills, oral and written
• Ability to analyze reporting, identify business trends and react quickly to the needs of the business and use digital platforms to track data
• Availability and flexibility to work days, nights, and weekends as needed to support the business.
• Leadership of activations, tastings, and sell in required.

• Marketing and sales experience in CPG or high image categories
• Hospitality experience
• Confident public speaker with in-depth spirits knowledge
• Ability and willingness to work non-traditional hours (nights/weekends)

• Create and maintain lasting connections through existing and new account contacts
• Seamlessly integrate with the team and support our omnichannel business
• Consistently meet sales and profitability targets
• Educate others on Wild Common's mission and product
• Be driven to identify business opportunities and implement solutions
• Be self-motivated, driven, independent, entrepreneurial
• Business savvy and current on industry trends, market changes, customers, and the use of new technology to drive in-store performance.

• Maintain target account lists based upon relative category benchmark reports from distributor, market depletion reports, and personal local market knowledge
• Collect and analyze market intelligence from trade contacts and distributor insights
• Report weekly on all Activation Initiatives, including timeline status, key issues, key contacts, Target Account needs, special requests, etc.
• Track account velocity results via orders and reorders

• Understand Target Consumers and Accounts, brand attributes and key selling points
• Lead, co-develop and manage Activation Calendar:
• Developing and selectively deploying focused strategies and resources to drive distribution and velocity
• Major Events/Trade Shows/Account Events/Consumer Events
• Assess ROIs for all programing and ensure we are always within guidelines
• Track progress, resolve issues, adjust based on key learnings, share successes
• Support distributor activities, including sales meetings, trade tastings, and trade events
• Build rapport with distributor team through personal interaction and adding value to them
• Independently open new accounts and create account relationships

• Actively seek out and identify local events and promotional opportunities to help drive increased Wild Common brand awareness and trial
• Lead merchandising activities in the market including installation of shelf talkers, bottle neck hangers, retail displays, branded signage, menu /…