Financial Advisor

Performance Expectations and Essential Responsibilities

Proficiently works to meet members’ financial needs by helping them to understand, obtain, and maintain financial advisory solutions as needed to meet the members’ financial goals, objectives, and needs.

Interacts with members in an advisory capacity, more proactively helping them to identify suitable financial products to fit their overall financial plan.

Develops on‑going relationships with members through frequent communication and education, utilizing multiple delivery channels to ensure recommended solutions remain suitable to meet their changing financial needs.

Coordinates and engages other specialists as needed to assist with complex scenarios and ensure member needs are being met holistically.

Provides support and guidance to newer/less experienced FAS Specialists and helps train member‑facing employees on financial advisory services to facilitate quality referrals.

Utilizes SECU technology, marketing campaigns, lead platforms, referrals, and member branch visits to achieve daily activity levels that align with productivity benchmarks as communicated by management.

Works independently and successfully achieves expected activity productivity levels as defined by management with limited need for guidance and oversight.

Frequently communicates with management about activities and results within assigned area.

Actively looks for ways to improve the overall process of the delivery of financial advisory services and relays suggestions to management.

Consistently demonstrates a strong understanding and effectively navigates SECU operational systems, life insurance software, NetX 360, Envestnet and new systems as introduced in the future.

Complies with all Credit Union policies and regulatory requirements; ensures all member information remains confidential and members’ accounts are accessed for business purposes only; follows all security and control procedures.

Consistently greets and assists members in a courteous, professional, and timely manner through all service channels – in‑person, phone, and digital communication.

Demonstrates willingness to work actively with the management team to strengthen proficiency in member service delivery; ensures proper identification of members and compliance with SECU’s Member Information Security Procedure (MISP).

Willing to assist in other areas of the operation as needed; professionally interacts with other departments to facilitate member requests; consistently maintains acceptable performance levels based on Key Performance Indicators (KPIs) and meets standards as directed by management.

Adheres to regular attendance and punctuality requirements; maintains soft skills and call quality at an acceptable level; demonstrates a strong understanding of the CXOne platform and is available in member‑facing skill sets as determined by management.

Consistently demonstrates current and comprehensive knowledge of credit union products and services and regularly provides quality referrals; exhibits a positive attitude toward members and teammates while maintaining professional appearance and demeanor.

Completes all required quarterly training courses, continuing education, and other training assigned by management.

Travel for training may be required; must possess a vehicle and a valid driver’s license; works additional hours when necessary to execute responsibilities.

• Must have a four‑year degree with preferred fields being in financial planning, finance, wealth management, math or a related field.
• An additional 2 years of experience acting as a licensed Investment or Trust Representative or related position may be considered in lieu of the degree requirement.
• Must have a life insurance license or obtain one within 2 months of hire.
• Must be fully licensed in Investments (SIE/6/63/65 OR SIE/7/66) OR hold the ATFA designation.
• Must have 2+ years of experience as an Insurance, Investment or Trust Representative or a similar position.
• Certified Financial Planner™ or similar designation is a plus.
• Must be comfortable acting in an advisory capacity with the ability to have informed conversations with members…