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Influencer of Media Coordinator

Job in Monroe - Fairfield County - CT Connecticut - USA
Full Time position
Listed on 2020-02-19
Job specializations:
  • Marketing/PR
    Marketing Communications, Marketing Manager, Public Relations, Marketing Graduate
  • Management
Job Description & How to Apply Below
GAT Sport is looking for a talented Influencer and Media Coordinator to oversee our influencer programs and public relations initiatives. You’ll work directly with the marketing management on all influencer strategies, influencer content creation and product activations to further expand the brand’s profile in a way that drives the business forward globally. This is a crucial role in translating the company’s mission by establishing relationships with online and offline influencers who can reach our desired audiences. This position supports direct communication and troubleshooting with upper manager, team members, and influencers to ensure that a satisfactory and positive experience is provided to the GAT Sport direct to consumer and business to business communities.

Responsibilities include:

• Own the end-to-end activation of influencer marketing campaigns, executing on the strategy and structuring performance reports

• Identify and establish new relationships with influencers to grow our programs, and own the relationships with our influencer network

• Manage a framework for vetting inbound influencer partnerships and positive PR opportunities at scale

• Manage the day to day public relations opportunities for product launches, key channel and supplier relationships, as well other opportunities as they present themselves through creating press releases, coordinating interviews, and multimedia deployment.

• Maintain up to date media and influencer databases

• Support in the coordination of influencer events

• Collaborate with other team members to leverage influencer and media content in other channels including advertising and brand website

• Find creative ways to make influencer marketing and media a key part of campaigns, product launches, and other company-wide marketing initiatives

• Collaborate with other team members to activate brand campaigns with influencers

• Use monitoring tools and other data to identify and present new opportunities in media and influencer marketing


• 2-4 years of relevant work experience on the brand or agency side
• A passion for working with influencers and media
• An understanding of how to use influencer marketing and press to drive awareness, conversion, and loyalty for a brand
• You enjoy building relationships with people
• You have a passion for health and wellness, and high-performance sleep
• Outstanding written and oral communication skills
• You are customer-centric and an out-of-the-box thinker
• You are data-driven and eager to measure the results of your initiatives
• You have strong organizational skills, and the ability to work and thrive in a fast-paced environment, learn rapidly and master new skills.
• Fluent English, other languages are a plus
• Flexible and adaptable
• Self-starter attitude
• Interest in health and nutrition and/or fitness implements
• Strong linkage with the GAT Sport mission statement
Position Requirements
Bachelor,   1 to 2 Years work experience
Team Skills & Communication
• Take a responsible role as a team member working alongside other members of the customer service team, marketing department, sales department, and operations team.
• Explain processes to new team members and advise on best practices
• Work with the broader GAT Sport executive management team to define the influencer team experience vision, set and communicate team goals and strategy.
• Foster a culture of accountability and continuous improvement
• A positive outlook, promoting constructive responses to the challenges of work within their team
• Support an agile influencer program that responds quickly to our rapidly changing global customer’s needs
Required Language Skills:
  • English - Very good
Additional Information / Benefits
401K/with up to 4% match
Questions to answer on applying for this job
  • How many years relevant work experience do you have?
  • Are you able to commute to Monroe CT?
Contact Information
Contact Name: World Health Products, LLC
Contact Phone: 2038805800
Preferred method of contact: Email with CV via Application Box below.
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