Content Creator, Content Writer ​/ Copywriter

About CaST

Part of Publicis Groupe, CaST is the production partner for Haleon. The CaST US Studio sits within Haleon in Warren, NJ and is a retained team of talented creatives and producers delivering work in support of the US marketing teams. The Studio has end-to-end capability, from light creative concepting to post-production, for executional creative and simple production needs.

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent.

The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste. Just content that works, working a lot harder.

We are currently looking for creators who are passionate about social and culture. Super creatives who thrive at both concepting and producing content for new and established platforms. Resourceful Photographers, Videographers and Animators aren’t confined by the traditional silos of production and creative. While a background in content production is a plus, we’re seeking creators who can plan, point, shoot, and edit.

Our ideal candidate will lead with a curious foot, love figuring things out, and understand how beautiful things are made with their phone or a camera – whatever it takes to communicate great ideas, thoughts, and expressions engagingly. Social Media cache is secondary to great content – we don’t need an influencer. We need someone well-honed at the craft. Regardless of seniority, years of experience, or types of experiences, we’re excited to see your great content.

This role may also include conception, creating, capturing and even appearing in social content for our clients.

Location:

184 Liberty Corner Road, Warren, NJ

• Concept owned and paid social content ideas for multiple brands and platforms
• Partner regularly with AD and/or CW for client and internal/branding projects
• Work with content producers to plan for and execute shoots of various sizes
• Shoot and edit compelling content that is geared towards specific platforms and audiences
• Research latest trends, technologies and best practices
• Set and maintain creative integrity of work
• Integrate AI-driven tools into creative and production processes to boost efficiency, elevate content quality, and stay ahead of emerging trends in technology and storytelling

• Full‑time role with a hybrid work model at our client office
• Location:
  
  184 Liberty Corner Road, Warren, NJ

• Comprehensive knowledge of contemporary social media platforms
• Have a deep understanding of pop culture and social trends and love working within that framework
• A strong eye for design and composition with an ability to create visually appealing content
• Must be a self‑starter that can work (and thrive) independently
• Proficient in creative software such as Adobe Photoshop, Premiere Pro, After Effects, etc.
• Working experience with camera and lighting equipment
• Excited by the idea of creating content on an ongoing basis, pushing norms and bringing their own vision to each project
• Enjoys a fast‑paced environment – working at the speed of culture
• Strong online portfolio showcasing content creation, video production, or motion graphics experience

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our…