Director of Demand Generation

Position: Director of Demand Generation )
About Flosum

Flosum is at the forefront of innovation in the Salesforce Dev Ops and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We're a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you'll fit right in.

About You

We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels.

This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages.

You'll step into an existing demand engine and make it smarter, sharper, and more scalable. You'll introduce new ideas, optimize what's working, cut what's not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience.

If you know how to earn credibility with developers — not just market to them — we want to talk.

What You'll Do

Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
Drive net-new qualified enterprise pipeline aligned to ICP accounts
Strengthen campaign architecture, segmentation, and targeting precision
Introduce high-leverage growth plays relevant to the Salesforce Dev Ops and developer ecosystem
Improve campaign-to-opportunity conversion and channel efficiency
Establish clear performance benchmarks, reporting rigor, and pipeline visibility
Partner closely with Sales leadership to align on target accounts and revenue goals
Lead and mentor the demand team toward experimentation, accountability, and performance

What Success Looks Like

Within your first 12 months, you will have:

Increased qualified enterprise pipeline
Improved channel efficiency and conversion performance
Diversified demand sources beyond any single channel
Elevated engagement within the Salesforce Dev Ops community
Brought fresh energy and sharper execution to our demand strategy

Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements

7-12+ years of demand generation or growth marketing experience in B2B SaaS
Proven track record of driving enterprise pipeline acceleration
Experience marketing to technical audiences (developers, architects, Dev Ops, IT leaders)
Salesforce ecosystem familiarity is strongly preferred
Dev Ops, developer tooling, or technical SaaS experience is highly preferred
Demonstrated success running integrated, omnichannel programs
Strong analytical orientation with a clear attribution mindset
Confidence to challenge assumptions and introduce new ideas
A bias for action and comfort operating in a high-growth environment

Benefits

What We Offer

Opportunity to shape the digital strategy at a high-growth Salesforce ISV
Collaborative, innovative, and mission-driven culture
Competitive compensation and benefits
Career growth in a fast-scaling company serving global enterprises

Extras (Benefits & Perks)

Competitive compensation, incentive structure, and company equity
Daily coaching, mentorship, and growth opportunity
Be part of a global, mission-driven team
Learn from top leaders in Salesforce Dev Ops and SaaS sales
Work on exciting challenges in a rapidly growing industry