Senior Marketing Manager; Paid Social

About Ziplines

Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range.

Together, we empower adult learners to confidently pursue the career they’ve always wanted.

We’re hiring a Senior Marketing Manager, Paid Social to own and scale our paid social ecosystem end-to-end. This role is built for an independent operator who can confidently manage high-spend, high-complexity Meta programs across dozens of brands—while also identifying and unlocking the next layer of growth within and beyond our existing channels.

You will serve as the in-house expert on Meta, owning strategy, execution, and optimization across multiple concurrent campaigns that directly drive enrollment and revenue. This includes designing and running experiments, translating performance data into clear insights, and shaping creative and media decisions that improve efficiency  our Meta foundation continues to mature, you’ll also play a key role in expanding impact—whether through new placements, formats, audiences, or adjacent paid social platforms—bringing a test-and-learn mindset grounded in strong analytical rigor.

This role requires someone who knows Meta inside and out, is comfortable operating at scale across many brands and objectives, and can balance day-to-day execution with forward-looking channel and growth strategy.

• You are a hands-on Meta expert with deep experience running and scaling paid social campaigns in complex, high-spend environments

• You thrive in high-volume, multi-campaign ecosystems and are highly detail-oriented without losing sight of the bigger picture

• You can dig deep into performance metrics and zoom out to translate data into clear implications for campaign strategy, creative direction, and efficiency

• You are a strong critical thinker who designs clean experiments, evaluates tradeoffs, and draws sound, actionable conclusions

• You are comfortable owning work independently, setting direction within your scope, and sharing clear recommendations and insights with leadership

• You value structure, documentation, and repeatable execution that enables scale across brands and channels

You likely bring:

• 5+ years of experience managing Meta (Facebook/Instagram) paid media campaigns, including ownership of high-spend, multi-campaign programs

• Demonstrated experience designing and running structured A/B tests across audiences, creative, copy, formats, and placements—and applying learnings at scale

• Strong analytical skills with the ability to synthesize insights into clear recommendations that influence strategy, creative direction, and investment decisions

• Experience partnering closely with product marketing, design, and creative teams to translate performance data into effective assets.

• Excellent project management and prioritization skills, with the ability to manage complexity across multiple brands and initiatives simultaneously

• Own and Execute Meta Paid Social End-to-End. You will directly build, launch, manage, and optimize Meta paid social campaigns across a complex, multi-brand portfolio. This includes campaign setup, budget pacing, creative and audience management, and ongoing optimization, with accountability for performance, efficiency, and revenue impact.

• Analyze Performance and Develop Clear Hypotheses. You will regularly dig into campaign performance data to understand what’s driving results across audiences, messaging, formats, and placements. You’ll move beyond surface-level reporting to develop clear, testable hypotheses that explain why something is working and what to try next.

• Generate Actionable Creative Insights. You will translate performance data into concrete creative guidance for product marketing and design. Articulating what we know to be true about…