Brand Designer

Moon Brew – Brand Designer – Job Description

Company:

Moon Brew (formerly Noon Brew), a melatonin-free sleep supplement company headquartered in New York City, is dedicated to enhancing people’s well-being through optimized sleep and recovery. Recognizing the significance of quality sleep, we are on a mission to empower individuals to achieve their best selves, starting with the night before. We launched in September of 2021 and have since sold over 25+ million servings nationwide.

This is a compelling opportunity to be a part of an exciting team disrupting the sleep supplement industry. Today, 1 in 3 Americans struggle with sleep. According to McKinsey’s Future of Wellness Research in 2024, consumers consistently rank sleep as a top health and wellness priority but also view the wellness category as having the most unmet needs. Moon Brew is here to change that.

Role and Responsibilities:

We are looking for a Brand Designer with a strong background in strategy-driven packaging design to help bring our brand to life, particularly in a retail environment. This role blends strategic thinking with hands-on design execution to deliver visually compelling and commercially successful brand experiences - on the shelf, online, and in the customer’s hands. You will collaborate cross-functionally with marketing, product, operations, and brand teams to ensure that every element—from product packaging to point-of-sale and out-of-home displays—aligns with our brand identity and enhances the customer journey.

This role reports to the VP of Product and the Director of Brand.

What you’ll do:

• Packaging Design
  • Design and develop retail packaging for new and existing products, across multiple product and packaging formats
  • Approach copy and design with a highly strategic eye, prioritizing clear communication and thoughtful positioning
  • Develop graphical assets, illustrations, and iconography for use on products and packaging
  • Ensure designs are eye-catching, flawless, and resonant with our demographic
  • Use best practices for packaging design, both strategically and for compliance with legal and regulatory requirements
  • Collaborate with structural engineers, print vendors, and production teams to bring packaging to life
  • Conceptualize and design in-store experiences including retail shelving, point-of-sale displays, signage, and fixture systems as needed
  • Work with retail partners and internal teams to tailor designs for various environments and formats

• Brand Consistency & Innovation
  • Mock up product designs for digital channels (e.g., product page images on DTC website)
  • Maintain and evolve the brand’s visual language across all touchpoints
  • Present and defend creative concepts internally and externally
  • Stay current on design trends, retail innovations, and competitor activity
  • Design branded campaigns, such as OOH marketing (billboard, poster, vehicle, etc.)

What you’ll bring:

• 3+ years of professional design experience in packaging & product design
• Strong portfolio showcasing a range of physical product and packaging work
• Proficiency in Adobe Creative Suite and prototyping tools for production-ready designs
• A proactive attitude with a passion for bringing creative visions to life through strong execution.
• Ability to execute and pivot with tight timelines
• Thrives in a fast-paced environment and can work independently to achieve goals.
• Demonstrates humility, self-awareness, and a continuous curiosity for learning.
• A collaborative spirit and enthusiasm for contributing to an early-stage brand's growth.
• Thrives in a startup environment – is the ‘CEO’ of product design and gets it done scrappily
• Low ego - puts the needs of the business ahead of personal interests.

Practicalities:

• This is a full-time role
• Salary:
  Base salary range $90,000 - $130,000 + potential equity package
• Unlimited PTO policy
• We work in the office 5 days per week in New York City - working together is actually a lot of fun if you enjoy working with a great team!

Application Process:

• Please send your CV and an email with subject line, “APPLICATION – Brand Designer”, describing your interest in the role to Only applications directly emailed will be considered for this position.
• Applications will be evaluated on a rolling basis - target start date is immediate