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Manager, Media Analytics

Job in NY New York - USA
Company: Stone Alliance Group
Full Time position
Listed on 2019-07-29
Job specializations:
  • IT/Tech
  • Advertising
    Advertising Consultant, Advertising Manager, Media Advertising
Job Description & How to Apply Below
Location: New York

Job Description

Manager, Media Analytics (1147)

Location: New York, NY / Charlottesville, VA / Pittsburgh, PA

Looking for a highly qualified analytics professional with experience optimizing multiple digital marketing channels, as well as leading projects/associates to greatness. The Media Analytics Manager is focused on supporting our Digital Media business (PPC, Video, Display, Paid Social). The position will be providing analytic direction on strategic clients, with a focus on clients and helping guide associates to improve our clients’ digital marketing programs. The Media Analytics Manager will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our clients' digital measurement. They will also be part of a growing multifaceted analytics team that develops advanced analytic solutions for top companies across industries.

Key Responsibilities:

  • Architect solutions & provide optimization recommendations that drive results on client campaigns & objectives
  • Provide thought leadership and guidance in the development of client-facing presentations and results read-outs
  • Translate data into human insights and stories which drive change in digital marketing strategy and tactics
  • Oversee the coding of data extraction, transformation and models by associates in SQL and Python (R a plus but not required)
  • Quickly understand multiple data sources and develop methodology for joining data that will add value
  • ·Oversee development of custom performance reporting and analyses across multiple channels/clients
  • Partner closely with leading publisher partners such as Google, Facebook, Snapchat and Twitter to take advantage of new measurement features and learning opportunities
  • Work with various internal stakeholders to ensure projects are completed in a timely manner

Qualifications :

  • 5 - 7 years of experience
  • Demonstrated proficiency in multiple digital media channels
  • Understanding of relational databases and audience based platforms
  • Experience managing a team of associates or other quantitative thinkers
  • Experience in additional Paid Search platforms desirable
  • Experience designing and measuring media- and audience-based tests
  • Foundational Experience with Mobile and Video advertising in Paid Social and Display. Exposure to Facebook and Google digital media platforms desirable
  • Experience in optimizing entire media plan is desirable
  • Excellent written and oral presentation skills, as this role is heavily client-facing
  • Strong problem solving and consulting skills
  • Bachelor’s degree in Statistics, Economics or related field required; advanced degree preferred
Position Requirements
Less than 1 Year work experience
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