Associate Programmatic Trader

6 days ago Be among the first 25 applicants

This range is provided by Butler/Till. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$40,000.00/yr - $56,000.00/yr

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

The Associate Programmatic Trader is responsible for supporting channel strategy, execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms. Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.

This Associate Programmatic Trader will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance. The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters.

Key Outcome:
Planning, Strategy, and Programmatic Expertise Development

Key Responsibilities:

• Support the planning process by working closely with senior resources to provide guidance and answer questions.
• Partner with cross-functional team members to gather data and learn how to identify optimizations that improve campaign results.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Demonstrate growing expertise by supporting senior resources in establishing materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies.

Key Outcome:
Effective Campaign Management and Performance Optimization

Key Responsibilities:

• Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines.
• QA campaigns to ensure accuracy.
• Optimize campaign delivery through precise pacing, bid management, audience and placement analysis, and performance tracking.
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports.
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication.
• Assist senior resources in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Key Outcome:
Data-driven Insights and Reporting

Key Responsibilities:

• Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance.
• Accurate QA of all data including Power
  
  BI models.
• Support internal client-facing teams by explaining campaign performance and addressing any questions.
• Ability to articulate tactical performance analysis to internal and external parties via detailed written and verbal summaries.
• Maintain accurate documentation of changes and learnings to inform future campaigns.

Other Responsibilities:

• May need to perform other responsibilities and tasks as requested

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent…