CRM Acquisition Lead

We’re putting together a talented team to build the #1 training platform for Runners. We help everyday runners become outstanding by building an incredible app providing world‑class training, coaching and community for everyone, whether you’re improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by Jam Jar with participation from Eka Ventures, Venrex and Creator Ventures.

In 2024 we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built, and in 2025 we were acquired by Strava! Our ambition is huge: to become the go‑to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact.

With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀

Runna’s CRM team sits within our wider Growth Marketing function alongside our Performance Marketing and Organic Growth squads and collaborates closely with the Strava Lifecycle marketing team. CRM at Runna manages all customer communications with a focus on driving conversion and retention through various channels. We want to give our Runnas all the information and tools needed to use our app to its full potential!

We are looking for a talented, hands‑on, and experienced problem solver to be our new CRM Acquisition Lead – the first member of our team to focus purely on acquisition! You will also work closely with other acquisition focused teams in the business to help them utilise the power of CRM (e.g., partnerships and events) as well as the rest of our awesome CRM team of course.

You’ll be responsible for turning Strava athletes into Runna athletes through best‑in‑class lifecycle marketing – guiding people from “I ran today” to “I’ve got a plan and I’m improving every week.” You’ll work hand‑in‑hand with Strava’s lifecycle marketing team to make sure athletes moving between the two apps get a joined‑up experience that feels genuinely helpful, personalised, and focused on progression.

• Build and manage complex customer journeys and automations across both Strava and Runna in our ESP, Iterable, using Email, Push notifications and In‑app messages to engage and retain our runners.
• Set out your own A/B testing schedule – continuously testing content, creative, and journey optimisations to drive better results and hit key team and business goals.
• Own your campaign reporting, providing clear insights and recommendations to help the team (and wider business) understand CRM’s impact on core KPIs.
• Explore new tools and technologies, identifying ways to enhance our CRM tech stack and keep us at the cutting edge.
• Manage and optimise our AI‑powered CRM platform (Aampe), sharing key learnings with internal stakeholders and feeding insights back into our broader CRM strategy.

• 4+ years of CRM experience – ideally in a B2C app environment, where you’ve managed campaigns and automations across Email, Push Notifications and In‑app Messages.
• Hands‑on experience with marketing platforms like Iterable, Braze, Hub Spot or similar ESPs – including building workflows, managing segmentation, and automating campaigns.
• Comfort owning end‑to‑end campaigns, from creative brainstorming to building in‑platform, scheduling, and reporting.
• A strong understanding of segmentation strategies and A/B testing best practices, with experience setting up always‑on lifecycle automations.
• Experience using product analytics tools (like Mixpanel) to analyse performance and uncover actionable insights.

• Basic HTML/CSS skills to tweak email and in‑app message designs.
• Knowledge of email deliverability best practices – inbox placement, sender reputation and reducing spam risk.
• A passion for running, fitness or sport (but we love beginners too!).
• Experience working with AI‑driven CRM platforms like Aampe.

We’re offering a salary of $125,000 – $135,000 per year, depending on…