Senior Manager, Digital Marketing

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other. This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more. We’re obsessed with impact and making a real difference.

For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education.

This position leads the strategy and execution of email marketing programs, focusing on automation, CRM optimization, and customer journey design. The role ensures seamless integration of email campaigns within broader marketing initiatives to drive engagement and conversion. The ideal candidate will design, execute, and optimize our Loan Funnel Program, focusing on customer lifecycle journeys, engagement, and conversion within the financial services sector.

The role requires a blend of strategic thinking, technical expertise in marketing automation platforms, and an understanding of the financial industry's unique compliance and regulatory landscape.

• Email Automation & Journey Building:
  Design and implement automated workflows that deliver personalized experiences across the customer lifecycle.
• CRM Program Optimization:
  Manage and enhance CRM systems to improve segmentation, targeting, and campaign performance.
• Program Management:
  Oversee planning, execution, and reporting for email marketing initiatives, ensuring alignment with overall marketing goals.
• Performance Analysis:
  Monitor KPIs, analyze results, and optimize campaigns for continuous improvement.

• Develop and implement marketing automation strategies that align with business objectives for our Loan Funnel Program and other high-value automated programs.
• Design multi-channel customer lifecycle journeys across email, SMS, push notifications, and in‑app messaging to deliver high‑impact marketing initiatives.
• Partner with cross‑functional teams, including sales, data analytics, product, and content, to define campaign architecture and optimize strategies.
• Develop and manage lead scoring practices to identify and prioritize marketing‑qualified leads.

• Build and execute automated marketing campaigns and workflows using a marketing automation platform (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hub Spot).
• Create and manage audience segmentation based on data from CRM and other integrated technologies to maximize relevance and engagement.
• Maintain integrations between the marketing automation platform and other systems (e.g., CRM) to ensure a seamless flow of data.
• Ensure all marketing communications adhere to financial regulations and data privacy laws (e.g., CAN‑SPAM, GDPR).

• Conduct A/B testing on marketing automation workflows and digital assets to improve engagement and conversion rates.
• Analyze campaign performance, customer behavior, and engagement metrics to identify actionable insights for continuous…