Admissions Officer; Visitor

Package

Description:

Responsible to: Registrar

Responsible: N/A

Salary: Competitive

Contract Type
:
Full time, Permanent

Hours of Work: Monday to Friday 8.30am - 5.00pm, 37.5 hours per week.

The Admissions Officer (Visitor Experience) is a recruitment and conversion specialist responsible for attracting, engaging, and converting high-quality applicants across the school’s entry points, including both day pupils and full boarders. Responsibility will be allocated for a specific age group;
Kindergarten to Year 9 or Year 10 to Postgraduate with post holders required to flex between these if required.

The post holder owns the visitor experience both online and on campus, the scholarship and bursary process, the relevant feeder school and international agent relationship network, and the key assessment touchpoints that define a family’s first impression of the school for the specific year groups. They are also the primary relationship manager for families seeking a premium school placement. The ultimate measure of success in this role is conversion.

Prospective families who engage with the school should leave with no reason to look elsewhere.

This is a high-energy, relationship-focused role that combines warm, emotionally intelligent family engagement with rigorous pipeline management. It demands exceptional interpersonal skills, a confident and knowledgeable pitch for the relevant academic programmes, and the commercial focus to manage a diverse pipeline of domestic and international families through to confirmed enrolment. Customer service is at the heart of this role. Every family, regardless of entry point or country of origin, should receive an impeccable admissions journey from first contact to first day.

The post holder works in close collaboration with the Admissions Officer (Data & Compliance), who handles international compliance and agent management, and the Admissions Coordinator, who manages logistics and scheduling. This structure allows the Visitor Experience Officer to concentrate entirely on high-impact family engagement, conversion activity, and senior market relationship-building. The role involves regular domestic and international travel during key recruitment seasons.

Strategy

Contribute to the development of the year groups’ recruitment strategy by providing market intelligence on competitor positioning, demand trends, and opportunities to grow the relevant boarding, day, and international entry pipelines.

Work collaboratively with the Admissions Officer (Data & Compliance) to develop and refine metrics for predicting year-group fill rates and measuring conversion success from key feeder schools and agent partners over time.

Stay informed of developments in the independent school and IB sector for the relevant year group, including competitor programme developments, scholarship positioning, and boarding market trends, and actively use time spent at fairs, agent meetings, and school visits to gather first-hand market intelligence, feeding relevant insights back to the Admissions Manager promptly.

Recruit, train, and manage Pupil Ambassadors and Staff Tour Guides for senior-age visits, ensuring each individual is well-prepared to deliver an authentic, confident, and persuasive representation of life in the senior school.

Lead the transition and 'Welcome' process for new families, coordinating with House staff, relevant Programme Coordinator, and academic leads to ensure a seamless handover from the admissions process into school life.

Develop a confident working knowledge of the school’s relevant academic pathways, including the PYP, MYP, IB Diploma, IB Career-related Programmes, GCSE/IGCSE, and Postgraduate programme, enabling informed, compelling conversations with students and parents about transition between parts of the school, subject choices, university progression, and the demands and rewards of senior school life as required.

Be genuinely fluent in the educational proposition of the school, its curriculum, pedagogy, and pastoral approach, and able to speak about it with…