Analytics Manager

Location: Nottingham, hybrid (this role could also be based in London)

Salary: From £53k+ & 10% discretionary bonus

Level: Manager

We are looking for an Advanced Analytics Manager to join our Boots Media Groupteam. In this role, you will help evolve BMG’s insight and measurement proposition, using Boots’ first‑party data to unlock smarter, more actionable analytics for Boots and its brand partners. You’ll play a key role in shaping the future of BMG IQ, driving innovation across measurement, AI, automation and customer‑level insight to create meaningful commercial impact.

If you love variety, thrive in a fast‑paced environment, and embrace change with energy, this could be the right role for you.

At SMG, we hire for the future, which is fast‑moving and changing shape
. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow
.

At SMG, it’s not just about filling a role but building the future together.

We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close‑knit, values‑driven team
.

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

• A deep understanding of how customer‑level data, including behavioural and transactional data, can be used to generate insight and optimise media performance.
• A strong conceptual grasp of statistical models, advanced analytics and modern AI applications, with the confidence to guide and review technical work without needing to be the primary coder.
• Experience leading technical teams through complex projects, ensuring strong accountability, clear documentation and high‑quality delivery.
• Excellent communication skills, with the ability to translate complex data and analytical outputs into clear, compelling narratives for non‑technical audiences.
• Familiarity with digital measurement tools and platforms, such as Google Analytics or Criteo, would be a plus.
• An understanding of data pipelines and data warehouse environments would also be beneficial, helping you collaborate effectively with data engineering and platform teams.

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

• Building BMG’s data roadmap, exploring the full potential of Boots’ customer‑level data and moving beyond reactive requests to pioneer new retail media solutions.
• Sharing and aligning plans with senior stakeholders across Boots and BMG, clearly showing how advanced analytics can unlock commercial growth and competitive advantage.
• Driving the adoption of AI and automation within the team’s workflow, improving both methodological depth and operational speed.
• Challenging data science methodologies and assumptions, encouraging the team to think beyond the “how” and focus on the “so what” behind their models.
• Developing deeper metrics and measurement solutions for existing and emerging channels, helping clients get more strategic value from their campaigns.
• Working with Boots Leadership, Boots CMA, the BMG Client and Innovation teams, and SMG Data Ops to scope and deliver new uses of data.

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Learning Fund” for learning
• 4 extra Wellbeing Days off per year
• 4pm finishes every Friday
• Flexible and hybrid working

Stay honest. Stay hungry. Stay foolish. Have fun.