Specialist, Global Creators & Influencers - NBA

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, HB Studios, and 2K Sports Lab.

Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio which currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned Bio Shock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ Super Card franchises, Top Spin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

NBA 2K is looking for an organized and content-savvy Creator & Influencer Specialist to join our Global Creators & Influencers team. This is a high-impact entry point for a digital pro who lives and breathes games–including NBA 2K–and understands creator ecosystems, commissioned content production, and the role creators & influencers play in shaping the player experience in and out of the game.

You will be a key engine behind executing our high-volume creator & influencer content pipeline, supporting campaigns from end to end. Responsibilities include data-driven talent scouting, coordinating commissioned content, ensuring deliverables are high-quality and scalable, and tracking success using analytics tools. You will connect creator & influencer marketing efforts across cross-functional partners including Social, Paid Media, and Product Marketing teams.

• Identify and vet both endemic NBA 2K creators and non-endemic (variety, lifestyle, entertainment) influencers who align with our brand voice.
• Maintain a database of partners including content specialization, platform, and performance.
• Coordinate creative briefs and timelines for commissioned content supporting Studio initiatives and Marketing beats.
• Track the flow of assets from briefing to outreach to final delivery, ensuring all creator outputs meet deadlines, technical specifications, and usage requirements.
• Organize, tag, and distribute finished creator assets to cross-functional partners such as Paid Media and Social, ensuring content is scaled across appropriate channels (You Tube, Tik Tok, Instagram, X, etc).
• Utilize analytics tools to report on the success of creator videos and live streams for campaigns to inform future strategies.
• Support the execution of creator activations and events (e.g. NBA 2K Community Day preview events) that empower creators to produce impactful content and educate their communities.
• Help conceptualize and produce engaging ‘edutainment’ that effectively communicates key product messaging.
• Proactively surface standout content and emerging formats to inspire community-driven programming.

• 1-2 years of experience in creator relations, influencer marketing, or content production, ideally in gaming. Internships count and are valued!
• Strong understanding of NBA 2K (or comparable live/sports game franchises) is required, including familiarity with the game, the community, and the culture.
• Knowledge of the tools and best practices…