Information Writer

Information Writer 2

This position will develop, maintain, and update content of high-level recruitment, engagement and reputation-building messaging on behalf of the University. Working in collaboration with individuals responsible for content strategy and management, they will ensure that content adheres to strategy and brand messaging. The Information Writer 2 will craft sound content that reflects a consistent style, voice, and tone, and is aligned with the University’s brand.

This position will work collaboratively with Marketing and Communications strategists and other department leaders to develop content and serve as a resource for other content creators within the UToledo community. This position requires broad knowledge and skills in content development for all channels, including but not limited to print, web, social media, and video, as well as knowledge of marketing, brand, and project management.

The writer must understand that words don’t just inform—they shape perception, build trust and move people to act.

The writer contributes clear, compelling content across a wide range of channels, from marketing campaigns and web copy to storytelling features. The writer brings ideas to life with precision and purpose, ensuring every piece is accurate, polished and aligned with institutional priorities. The writer serves as a steward of the University’s voice, helping define, refine and enforce a consistent tone that resonates with diverse audiences—prospective students, families, patients, higher education and healthcare peers, and the broader community.

The writer’s role demands creativity, discipline, a sharp editorial eye, a strong grasp of brand standards, and the confidence to guide others in applying them effectively. Working collaboratively across teams, the writer elevates the quality of content at every level and ensures the University’s voice is not only consistent and distinctive.

• Two year degree in journalism, English, creative writing, marketing, or related field required; bachelor’s degree preferred.
• Minimum of two years of work experience in writing and editing content to brand standards.
• Proficiency in Microsoft Office and willingness to explore new tools.
• Flexibility to think strategically and generate ideas for content that includes all forms of media, including written copy, videos, photography, graphics, etc.
• Knowledge of marketing and brand messaging.
• Strong writing, storytelling, editing and proofreading skills, including knowledge of and ability to adhere to Associated Press and University style guidelines.
• A combination of strong conceptual thinking and strategic skills with an ability to understand customer needs, motivations and behaviors and translate them into focused content that achieves university goals.
• Excellent verbal and written communication skills.
• Attention to detail and ability to manage and prioritize multiple projects simultaneously.
• Ability to think long-term and short-term; to manage regular content updates, as well as develop long-term messaging strategies.
• Resourceful self‑starter who can work independently and translate feedback and direction into successful solutions in a timely manner.
• A high degree of professionalism and strong work ethic coupled with a sense of responsibility, ability to manage sensitive information and integrity.
• Ability to work under minimal supervision, tight time constraints and periodic high‑volume circumstances.
• Excellent interpersonal and communication skills – verbal and written; can interact with all levels of an organization.

To promote the highest levels of health and well‑being, the University of Toledo campuses are tobacco‑free. Pre‑employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position.

The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.

The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.

The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at hr compliance or 419‑530‑4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request.