Director, Digital Commerce and Customer Experience

Job Description:

Your Piece of the Puzzle

NFM is seeking a strategic, customer-focused digital commerce leader to own the performance, roadmap, continuous evolution and enterprise growth of our online experience. As Director, Digital Commerce & Customer Experience, you will lead the strategy for site merchandising, customer journey optimization, digital discovery, and conversion performance-partnering across merchandising, marketing, product, analytics, and technology to drive profitable growth and a seamless omnichannel customer experience.

This is a highly visible leadership role focused on digital experience, commercial performance, and enterprise impact. This position will work a hybrid schedule requiring the candidate to reside in NE, IA, MO, KS or TX and in commuting distance to one of our retail locations.

Job Duties:

A Day in the Life

Manage:
Own the digital commerce strategy and site experience roadmap to improve conversion, usability, and overall online performance
Lead:
Drive key metrics including conversion, revenue, average order value, and customer engagement
Collaborate:
Lead cross-functional teams and establish clear operating rhythms that accelerate execution
Administer:
Champion experimentation, personalization, and continuous optimization across the customer journey
Model:
Shape a high-performing online journey across browse, product detail, cart, and checkout experiences that reflect the NFM brand
Foster:
Build clear accountability and operating rhythms across teams to simplify execution and accelerate meaningful outcomes

Your work will directly impact our ability to help people create a lifestyle they love, for the people they love-because that's what we love.

Qualifications:

Can You Check These Boxes?

8-10+ years of experience in digital commerce, ecommerce, digital product, retail merchandising, customer experience, or a related leadership function
Bachelor's Degree in Marketing, Advertising, related field or equivalent experience
Demonstrated success improving online performance, conversion, digital selling outcomes, and customer experience
Experience leading cross-functional work across merchandising, marketing, product, analytics, and technology teams
Strong understanding of ecommerce KPIs, experimentation, search and SEO, and digital roadmap prioritization
Ability to influence, simplify complex work, and lead change in a fast-paced, matrixed environment
Retail or omnichannel experience preferred
Pre-employment screening includes, but isn't limited to, motor vehicle and criminal background check