Remote Strategic Account Director — Ed

Overview

As a key member of the Cengage North America Higher Education Sales Group, the Strategic Account Director serves as a senior, customer‑facing role with strategic accountability for account-level revenue and relationships. This role blends new business development with deep post‑sale ownership, focusing on long‑term partnership success, customer value realization, and sustained revenue growth across all accounts including Cengage Unlimited Institutional Access (CU), Equitable Access (EA), and Inclusive Access (IA) business models.

The Strategic Account Director leads forecasting, multi‑year account planning, contract strategy, renewals, and expansion efforts while serving as a trusted advisor to senior academic and administrative stakeholders. The role collaborates closely with Regional District Managers, Specialists, Customer Success, Channel Partners, and cross‑functional internal teams to align institutional goals, data insights, and execution across complex customer environments.

• Southern California
• Arizona
• Colorado
• New Mexico
• Kansas
• Nebraska
• Oklahoma
• Mississippi
• Alabama
• Louisiana
• Arkansas
• Iowa
• Missouri
• Illinois
• Indiana
• Massachusetts
• New Hampshire
• Vermont
• Connecticut
• Rhode Island

Travel required to key customers for in‑person negotiations, on‑campus meetings, attendance at key conferences, and Cengage partner events. 35–50% travel encouraged.

• Lead complex contract negotiations with senior‑level academic and administrative leaders, including provosts, chief academic officers, finance, and procurement collaborators.
• Own the overall account strategy and forecast for each institution within the assigned territory. Develop multi‑year growth, retention, and expansion plans. Ensure they align with institutional priorities and Cengage business objectives.
• Strategically identify and capitalize on high‑impact institutional opportunities, ensuring alignment with customer objectives and improved student outcomes.
• Develop financial models and arguments that align Cengage Unlimited (CU) benefits with the institution’s specific budgetary and retention goals to demonstrate the return on investment.
• Spearhead new business development opportunities at an executive level through personal sales engagement, networking, market research, and targeted outreach.
• Drive institutional revenue growth and CU renewals by proactively managing renewal timelines and upsell, expansion, and conversion opportunities in partnership with Solutions Specialists.
• Clearly articulate the value proposition of Cengage products and services in support of institutional priorities such as affordability, equity of access, student persistence, and academic achievement.

• Own IA/EA/CUI data management and analysis, leveraging enrollment, usage, pricing, and adoption insights to inform account strategy, forecast performance, and guide decision‑making.
• Lead institutional change management efforts, navigating the cultural and political shifts required to move faculty and administration toward digital access models.
• Manage and deepen customer relationships through program kickoffs, onboarding support, executive‑level success reviews, and ongoing strategic engagement.
• Act as a trusted strategic advisor to institutional collaborators, using data‑driven insights to optimize programs and strengthen long‑term outcomes.
• Partner closely with sales, channel, customer success, marketing, and operations teams to ensure cohesive execution and accountability across institutional programs.
• Champion disciplined pipeline, opportunity, and account management within CRM systems (Salesforce).

• Exhibit thought leadership within the institutional sales process by positioning oneself as a subject‑matter authority on Cengage institutional business models and account strategy.
• Foster collaborative, high‑trust relationships across internal teams to support seamless execution and customer satisfaction.
• Serve as a critical market feedback loop, synthesizing executive‑level insights and institutional trends to help Cengage leadership…