Creative Director

Creative Director

Location:

This position is eligible for a hybrid work arrangement.

In this role, you will be responsible for the overall creative vision and execution of the brand across all channels. Your work ensures that all creative output, content, design, and copy aligns with established brand standards and maintains a consistent voice, look, and feel. The Creative Director serves as the brand steward, overseeing both internal creative development and external agency partnerships to ensure high‑quality, on‑brand work.

These initiatives support Marketing, Public Relations, Sales, Fraternal, and enterprise‑wide communications aimed at diverse target audiences including Woodmen Life’s Sales Force, additional distribution partners and agents, members, prospects, Home Office associates, and the general public. Work includes online ads, email and direct mail marketing, social media materials, infographics, publications, scripts, presentations, web content, video and motion graphics, Annual Reports, corporate , training materials, and promotional items.

Woodmen Life is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, Woodmen Life has been dedicated to helping hardworking Americans secure their families’ financial futures and leave a lasting legacy. As a purpose‑driven, not‑for‑profit life insurance company, our commitment is to our members and the communities they call home.

As a member of the Woodmen Life family, you’ll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more.

• Own and evolve the company’s brand standards, ensuring consistent application across all marketing and communication touchpoints
• Oversee development of content across channels, including digital, print, social, sales enablement, web, advertising, and internal communications
• Translate business and marketing strategies into compelling creative concepts, narratives, and design systems
• Ensure messaging is clear, compelling, and aligned with business objectives; ensure brand voice, tone, and visual identity are consistently applied across channels
• Champion brand consistency while encouraging creative innovation
• Provide creative direction for design, photography, video, copywriting, storytelling, and campaign concepts
• Administer digital asset management (DAM) practices (e.g., intake, organization, nomenclature, access and permissions, and version control) to enable efficient, secure digital asset usage across teams and content
• Guide development of integrated campaign assets and evergreen content
• Maintain budgets for Graphic Design and Audio/Visual functions, ensuring resource efficiency and fiscal responsibility
• Engage as a senior creative leader on the Marketing management team, contributing to cross‑functional strategy, planning, and problem solving to translate strategy into effective creative
• Collaborate with outside agencies, freelancers, and vendors producing creative work
• Conduct performance management, training, coaching, and development for creative team members
• Foster a collaborative, inclusive, and innovative culture aligned to Woodmen Life values and S.T.A.R. customer service
• Perform other duties as assigned

• Bachelor’s degree in graphic design, communications, marketing, or a related field
• 7+ years of progressive experience in creative leadership or brand role in a corporate creative environment or advertising agency
• At least 5 years of direct supervisory/leadership experience, managing multidisciplinary creative teams
• Strong communication, leadership, collaboration, problem solving, and decision‑making skills
• Ability to think strategically while remaining hands‑on with creative review and direction
• Proven experience overseeing brand standards, content development, and creative execution
• Experience managing agency relationships and reviewing external creative work
• Advanced expertise in creative strategy, art direction, graphic design, content creation, and multimedia production across digital and traditional…