Remote Senior Digital Content Producer — Multimedia Strategy

The Senior Digital Content Producer at WAUSM is responsible for leading the strategic development, production, and optimization of multimedia content to effectively advance the institution’s marketing and communications objectives across digital platforms. Reporting directly to the Director of Digital Marketing, this role plays a key part in shaping WAUSM’s digital presence through innovative storytelling, content strategy, and performance-driven execution aligned with institutional goals.

This is a remote position. Frequent travel to our campus in Freeport, Grand Bahama is required.

WAUSM provides an exciting opportunity for individuals that wish to join an energetic team of medical educators that are committed to building a fresh, new, dynamic, and innovative medical education program. Our students study medicine in a highly integrated, systems-based, hybrid curriculum that incorporates active learning strategies into large and small group settings. With a powerful focus on active, case-based learning;

robust simulation; and early exposure to clinical patients, WAUSM students have an integrated learning experience with individualized support that prepares them to excel in the clerkship portion of their studies, and beyond. We seek outstanding, team-oriented colleagues who share our excitement in our dynamic and innovative educational program. The pre-clerkship foundational sciences program is built around a 5-semester (15 weeks per term) model of instruction with basic science concepts and competencies related to patient centered care integrated and woven throughout.

The current campus includes multi-functional academic learning spaces, student study, tutoring and leisure space, faculty offices and collaboration areas, simulation and clinical exam rooms and outdoor spaces.

Duties and Responsibilities:

• Contribute to and manage the implementation of short-term and long-term multimedia strategies to educate and inform intended constituencies about WAUSM’s MD Program and the Accelerated Pathway to MD.
• Produce (outlining, shooting, editing, graphics) multimedia content to effectively communicate brand points to engage prospective students and their influencers
• Manage WAUSM’s virtual information sessions including strategy, coordination, and live execution.
• Develop and produce content, including but not limited to institutional videos, advertising, virtual events, webinars, and graphics
• Create and distribute compelling content across WAUSM’s social channels in partnership with the Senior Marketing Coordinator.
• Produce student, leadership, faculty, partner and alumni video profiles
• Shoot and edit still photography as needed, including headshots of students and faculty
• Build and manage repository of WAUSM’s digital assets; liaise with outside entities requesting assets and provide media as needed
• Organize and contribute to WAUSM’s library of B-Roll footage.
• Identify WAUSM initiatives that are best suited for digital platforms and incorporate multimedia in the editorial content (ex. admissions presentation); collaborate with departmental colleagues to develop multimedia ideas to achieve institutional goals
• In conjunction with external vendor partners, deliver video and other creative material that adheres to brand standards and help grow WAUSM’s reputation as a leader in multimedia content
• Build and manage a roster of freelancers for video and other digital projects as needed; train other WAUSM colleagues to shoot and edit video to assist in creation of multimedia projects
• Analyze key performance indicators related to multimedia content

Education, Experience and Attributes:

• Bachelor's degree and 1-5 years related experience required
• This position requires up to bi-monthly travel to onsite shoot locations such as WAUSM’s campus in Freeport, Bahamas and other locations as needed. Ability to travel is imperative to the success of this role.
• Strong project management skills and experience managing a significant workload; deadline focused
• Creative producer with track record of developing strong story ideas
• Ability to create high quality videos (including all facets of production: development, outlining, shooting, editing)
• S…