AVP, Marketing Platform Enablement Manager

Role Summary

The Marketing Platform Enablement Manager (TEM) is responsible for executing and maintaining seamless integrations between Adobe Workfront and key enterprise systems (Zeta, Coupa, Salesforce/JIRA) and other marketing tools. This role focuses on ensuring smooth data flow, process automation and alignment across various marketing technology ecosystems to support marketing campaign execution, workflows and performance insights.

We’re proud to offer choice and flexibility. You can work from home near a Synchrony hub or come into one of our offices. Occasionally you may be required to commute for in-person engagement activities such as business or team meetings, training and culture events.

• Deployment and enhancement of existing integrations across Adobe Workfront, Zeta, Salesforce/JIRA, Digital Asset Management (DAM), Coupa and other marketing platforms.
• As a Product Owner, lead the integration of generative AI platforms into Adobe Workfront, co‑creating the product roadmap for AI‑powered automations that streamline campaign brief creation, automate metadata generation, produce content summaries, and enforce quality control through governance frameworks.
• Collaborate closely with cross‑functional teams to prioritize features that leverage AI, enhancing efficiency, consistency and scalability across marketing operations.
• Build and maintain Adobe Fusion workflows for robust logic, monitoring and governance alignments.
• Work with Mar Tech and business leads to translate marketing process needs into integration solutions, maintaining system documentation, data mappings and integration playbooks for operational continuity.
• Monitor integration performance, troubleshoot issues and optimize for continuous improvements.
• Manage the beta testing schedule for Adobe Workfront’s quarterly product releases within Adobe Fusion.
• Ensure platform decisions are guided by significance to the enterprise, business impact, risk management and organizational priorities.
• Develop policies that govern appropriate data stewardship and compliance across the platform.
• Monitor regulatory guidelines, compliance‑related guidance and emerging industry trends to determine their impact on future‑state.
• Communicate closely with product managers, functional users and delivery organizations to ensure consistency across projects and products in the platform.
• Create business cases for introducing new technologies and upgrading existing platforms.
• Collaborate with the Data Insights team to coordinate leadership reporting and dashboard development, providing relevant input into key metrics design.
• Develop a deep understanding of the existing Marketing Technology stack, technical infrastructure and contribute to the ongoing Mar Tech Agile program to aid in delivering optimization goals.
• Perform other duties and/or special projects as assigned.

• Bachelor’s degree or, in lieu of a degree, high school diploma/GED and 6+ years of experience with an emphasis on technology and application management.
• 3+ years’ experience with Work Management applications, automation solutioning, system integrations and business process knowledge, including Workfront & Fusion.
• Experience integrating generative AI platforms into marketing content or workflow automation.
• Hands‑on experience with generative AI tools and platforms in a marketing or automation context.
• Proven ability to build automations that utilize AI for campaign brief creation, metadata generation, compliance maintenance and content summarization.
• Strong understanding of quality control processes and governance standards related to AI‑driven content automation.
• Ability and flexibility to travel for business as required.

• Proven ability to work independently, yet as a key member and contributor to a broader team.
• Strong business acumen, able to bridge business objectives with technology capabilities.
• Prior work experience managing application support to Marketing functions strongly preferred.
• Passion for learning new technologies and identifying ways to drive innovation.
• Direct product management experience in the…