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Digital Advertising Specialist

Remote / Online - Candidates ideally in
Newark, Wise County, Texas, 76071, USA
Listing for: Eagle Mountain International Church
Remote/Work from Home position
Listed on 2026-06-02
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing, SEO
Job Description & How to Apply Below
Location: Newark

We are seeking a highly hands-on Digital Advertising Specialist to own and execute our paid media and lead generation efforts. This role is responsible for building, managing, and optimizing campaigns across Meta (Facebook/Instagram) and Google Ads, while also developing high-converting funnels and email sequences that drive measurable business growth. This is an execution-focused role for someone who enjoys working directly inside ad platforms, testing ideas, and continuously improving performance.

Key Responsibilities:
  • Build, launch, and manage paid advertising campaigns across Meta Ads and Google Ads
  • Optimize campaigns daily, including audiences, creatives, budgets, and bidding strategies
  • Develop and refine landing pages and conversion funnels to improve lead generation and sales
  • Create and manage email marketing funnels, including automations, follow-ups, and segmentation
  • Track and analyze performance metrics such as CPL, CPA, ROAS, and conversion rates
  • Conduct A/B testing across ads, landing pages, and email campaigns
  • Identify and scale winning campaigns while reducing wasted ad spending
  • Collaborate on creative, messaging, and offers to improve performance
Requirements

Education:
  • 2-5+ years of hands-on experience running paid digital advertising campaigns
  • Proven experience inside Meta Ads Manager and Google Ads (must have personally executed campaigns)
  • Strong understanding of conversion funnels and lead generation strategies
  • Experience with email marketing platforms (e.g., Klaviyo, Hub Spot, Mailchimp, or similar)
  • Comfortable analyzing data and making performance-driven decisions
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
Knowledge / Skills / Abilities / Experience:
  • Experience with landing page tools (e.g., Webflow, Click Funnels, Unbounce)
  • Familiarity with CRM systems and lead tracking
  • Basic copywriting skills for ads and email sequences
  • A true operator who enjoys being in the platforms daily
  • Data-driven and results-oriented
  • Proactive in testing, learning, and iterating quickly
What Success Looks Like:
  • Consistent reduction in cost per lead (CPL) and cost per acquisition (CPA)
  • Increased return on ad spend (ROAS)
  • Improved funnel conversion rates
  • Growth in qualified leads and revenue driven from paid channels and email
EQUIPMENT TO BE USED
  • Computer, LMS platforms, content authoring software, standard office equipment.
TYPICAL PHYSICAL DEMANDS
  • Ability to sit for extended periods and use a computer and other office equipment.
TYPICAL MENTAL DEMANDS
  • Accountable for performance, not just activity
WORKING CONDITIONS
  • Office and/or remote work environment.
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