Director, Global Campaigns

Location: Home-based or hybrid, United States

Position Summary:

We are looking for a
Director of Global Campaigns
to lead the strategy, execution, and optimization of integrated marketing campaigns that drive measurable business impact. This role will own global campaign programs across
Small Business, Account-Based Marketing (ABM), and Events
, with a clear focus on
pipeline generation, closed/won revenue, and direct customer transactions
.

You will manage and develop a small, high-performing team responsible for turning strategy into execution—owning messaging, delivery, and ongoing optimization to drive
new customer acquisition and customer expansion
across regions.

This is a highly cross-functional role partnering closely with Sales, Revenue Operations, Product Marketing, Creative, and Regional Marketing teams.

• Define and lead the global campaign strategy across Small Business, ABM, and event-based programs aligned to company growth goals.
• Translate business priorities into integrated, multi-channel campaign plans that support both
  new business and expansion
  .
• Establish a consistent campaign framework that scales globally while allowing for regional flexibility.

• Own campaign performance against core business metrics including:
• Marketing-sourced and influenced pipeline
• Closed/won revenue
• Direct customer transactions and self-serve conversions
• Partner with Sales and Revenue Operations to ensure tight alignment between campaigns, targeting, and sales execution.
• Continuously evaluate campaign ROI and reallocate investment to the highest-performing programs.

• Oversee end-to-end campaign execution, including:
• Messaging and value proposition development
• Channel mix (digital, lifecycle, ABM, events, partners)
• Launch planning, testing, and optimization
• Use data and insights to refine targeting, messaging, and delivery throughout the campaign lifecycle.
• Ensure campaigns are operationally excellent, on time, and on budget.

• Lead, coach, and develop a small team responsible for campaign execution and optimization.
• Set clear goals, priorities, and success metrics for the team.
• Foster a culture of accountability, experimentation, and continuous improvement.

• Work closely with Product Marketing to align messaging and positioning.
• Partner with Regional Marketing teams to localize and scale global campaigns.
• Collaborate with Growth, Lifecycle, and Events teams to ensure cohesive customer journeys.
• Align with Analytics and Ops teams to ensure accurate measurement and reporting.

• Growth in marketing-sourced and influenced pipeline
• Contribution to closed/won revenue
  
  Increase in direct customer transactions and self-serve conversions
• Campaign efficiency and ROI improvements over time
• Successful acquisition of new customers and expansion within existing accounts
• Strong team performance, engagement, and execution quality

• 8–12+ years of experience in B2B marketing, with deep experience in global campaign management
• Proven track record driving pipeline and revenue through integrated campaigns
• Experience across Small Business marketing, ABM, and event-driven campaigns
• Strong understanding of SaaS business models and customer life cycles
• Demonstrated people management experience
• Highly analytical with the ability to turn data into action
• Excellent communication and stakeholder management skills
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements ).

• A great Team and culture – please see our colleague video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a…