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Marketing Specialist- Remote

Online/Remote - Candidates ideally in
Richmond - Henrico County - VA Virginia - USA , 23234
Company: Johnson Controls, Inc.
Full Time, Remote position
Listed on 2021-05-08
Job specializations:
  • Marketing/PR
    Marketing Manager, Product Marketing
Job Description & How to Apply Below
JCI (Tyco) Security Products and its' portfolio of brands form one of the largest security portfolios in the world. We are looking for an experienced Marketing Specialist to join our team in the US - location flexible. This is a fast-paced team in a high-growth business and a compelling market to work in. The ideal candidate is passionate about driving growth and has a track record of creating innovative marketing programs (ideally security-related) that engages audiences.

If you see your strength as being a storyteller then we want to speak to you!

What you will do

He/she will be the lead marketing voice for a line of surveillance solutions, American Dynamics (Victor). You will use a range of mediums as a storyteller to spread the word about our solutions, both internally and externally. You will also attract traffic  and use the latest marketing tools and techniques to nurture those leads and help sales convert into customers. Additionally you will work with Product Management to develop messaging and go to market strategy for new product launches.

How you will do it

* Drive key business metrics including leads, MQLs, SQLs and Opportunities.
* Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
* Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content (including offers).
* Optimize our marketing automation and lead nurturing processes through email, content and social channels.
* Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
* Measure and optimize the buyer's journey as it relates to product feature adoption and usage.
* Create content (e.g. sales documentation, product videos, website copy) to articulate the benefits of our solutions to the world.

What we look for


* Bachelor's Degree in Business, Marketing or related field of study.
* Minimum 3+ years in digital marketing, product marketing and/or product management.
* Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
* Proficiency in automation strategy in order to generate traffic, convert visitors into leads and nurture them into converted customers.


* HTML/CSS or Adobe Creative Suite.

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit careers.
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