Omnichannel Strategy Manager- eRetailers; REMOTE or at HQ

Description

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.

Come help shape the growth of Johnson Outdoors by developing and supporting the execution of omnichannel strategies for our most important national e-retailers. This role bridges digital merchandising, commercial strategy, and cross-functional sales support ensuring our brands show up with consistency, strength, and impact. You'll work across business units, partnering closely with sales leads, content teams, and retail media specialists to align digital execution with business priorities.

The ideal candidate brings strong eCommerce retail experience, understands how to influence sales outcomes without owning the customer directly, and is energized by building playbooks, performance reviews, and retailer-specific strategies at scale.

This role can ideally be located at Headquarters in Racine, Wisconsin or REMOTE for the right background/experience.

Check out our iconic outdoor brands in Fishing, Watercraft, Camping and Diving!

Key Responsibilities:

Commercial & Channel Strategy

• Partner with sales and brand teams to define and deploy retailer-specific strategies that support topline growth and brand equity.
• Prioritize accounts based on strategic importance, tiered support model, and digital opportunity.
• Support planning cycles by aligning digital priorities to broader sales goals and category strategy.

Account & Sales Team Enablement

• Serve as the central contact for omnichannel strategy on national e-retailers (e.g., Cabela's, Bass Pro, REI, Backcountry).
• Work with BU sales teams to support key customer meetings with digital insights, content strategies, and promotional planning inputs.
• Help define and reinforce our retail execution standards across the portfolio (content, promo, media).

Digital Shelf Execution

• Ensure product content is accurate, complete, and optimized for each retailer platform.
• Partner with internal content and syndication teams to drive PDP execution and visibility improvements.
• Track and analyze performance across the digital shelf to identify content, search, or conversion gaps.

Retail Program Support

• Help coordinate omnichannel promotional programs. Including seasonal calendars, brand campaigns, and retailer media activation.
• Review effectiveness of past promotions and collaborate on "pay for performance" models with sales leads.
• Provide input on which accounts qualify for elevated support and why.

• Other: Performs other duties as assigned.

Knowledge & Background Requirements:

• Typically requires a bachelor's degree in marketing, business or equivalent

• Typically requires a minimum of 4-6 years of progressive eCommerce, omnichannel, or commercial strategy role supporting national e-retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart).
• Demonstrated experience working cross-functionally with sales, content, and digital teams.
• Comfort operating in a matrix environment, influencing without owning the account directly.
• Familiarity with retailer platforms (Bass Pro, REI, Lowe's, Home Depot, etc.) and how to optimize for both online and in-store success.
• Strong analytical skills, with the ability to turn retail and digital data into actionable strategy.
• Experience with digital shelf optimization, content syndication tools (like Salsify), and retail media coordination is a plus - but this is not a digital marketing role.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will…