Senior Product Manager

Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website—Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.

• Drive retention metrics for Cloaked's consumer product and own the features that move them.
• Design and ship product experiences that create daily usage habits and improve long-term retention.
• Build features that give users compelling reasons to return: progress systems, social mechanics, personalization, notifications, and other retention drivers.
• Run experiments to understand what drives engagement and iterate quickly based on what you learn.
• Partner with Engineering and Design to ship high-quality features fast.
• Set up proper instrumentation so we can measure retention cohorts, activation patterns, and engagement trends accurately.
• Champion retention thinking across the product org and embed it into how we approach all product work.
• Use data to make decisions. Understand cohort behavior, spot patterns in retention curves, and know which metrics matter.
• Collaborate cross-functionally with Marketing, Support, and other teams to create seamless user experiences.

• You’ve shipped features that measurably improved retention and can talk about the data that proved it.
• You understand retention mechanics deeply: habit formation, progress systems, social features, personalization, and notifications. You know what makes products sticky.
• You’re strong with analytics. Comfortable running experiments, reading cohort data, and setting up instrumentation that tells you what's working.
• You have consumer product intuition. You can look at user behavior and spot opportunities others miss.
• You’re technically fluent. You work well with engineers, understand what's feasible, and can read basic code when needed.
• You communicate clearly and can bring others along with your thinking.
• You’re in NYC and can collaborate in person.

• You’ve worked at companies where daily engagement was the primary business metric.
• You’ve built privacy or security products before.
• You’ve designed notification strategies and engagement systems.
• You’re familiar with analytics platforms like Post Hog, Amplitude, or Mixpanel.
• You’ve built products at AI-first companies.

• You ship fast and iterate based on what you learn.
• You’re comfortable running experiments and learning from what doesn’t work.
• You’re genuinely curious about user psychology and behavior.
• You use data to make decisions without getting stuck in analysis.
• You’ve worked at startups or high-growth companies and know how to move quickly.
• You care deeply about user privacy and treat customer data the way you'd want yours treated.

Cloaked is a well-funded Series B startup based out of NYC.

Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.

We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!

We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.

Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.

We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).

• Competitive PTO:
  We encourage employees to take a minimum number of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
• Monthly health stipend:
  Used for any kind of physical, mental or emotional…