Senior Director DTC Marketing & Member ; Fandango​/GolfNow

Overview

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, Golf Now, Golf Pass, and Sports Engine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

We are seeking a data-driven, strategic, and consumer-focused Senior Director of DTC Marketing & Membership Growth to lead all growth, retention, and loyalty marketing efforts across our direct-to-consumer businesses. This role will oversee the strategy and execution of integrated marketing campaigns, customer lifecycle programs, and membership initiatives aimed at driving sustainable growth and maximizing customer lifetime value. Working closely with Portfolio Marketing, Brand Marketing, Revenue, Finance, Product and Technology teams, this leader will play a pivotal role in shaping the customer experience across every touchpoint—awareness, acquisition, onboarding, engagement, retention, and reactivation.

• Growth Strategy & Acquisition Marketing
• Develop and lead the growth strategy for all DTC products and membership businesses, focusing on efficient customer acquisition across digital and traditional channels.
• Partner with Portfolio Marketing team on paid media strategy (search, social, programmatic, affiliate, etc.), ensuring campaign performance meets or exceeds CAC and ROI goals.
• Partner with Brand Marketing and Creative to develop compelling campaigns that drive awareness, consideration and conversion.
• Build scalable acquisition programs and own day-to-day management of strategic partnerships.
• Working with product and BI teams, drive full funnel conversion optimization across website and app(s).
• Lifecycle & Retention Marketing
• Lead the development and continuous improvement of the customer lifecycle, from onboarding through renewal and win-back, with tailored messaging and personalized journeys.
• Partner with Portfolio Marketing & CRM teams to design and execute multichannel CRM strategies (email, push, in-app, SMS) to deepen engagement and reduce churn.
• Partner with the retention and engagement teams to constantly analyze performance data to continuously optimize flows, offers, and segmentation strategies.
• Loyalty & Membership Program Marketing
• Oversee day-to-day marketing of loyalty and membership programs, ensuring alignment with overall business strategy and member value proposition.
• Collaborate with Portfolio and other brand marketing teams to drive awareness, understanding and engagement with loyalty programs.
• Partner with Product and Insights teams to identify enhancements, develop new features, and track member satisfaction.
• Develop go-to-market strategies for new benefits, partnerships, and tier structures.
• Performance Management & Team Leadership
• Define, monitor, and report on KPIs related to acquisition, engagement, retention, and customer LTV.
• Lead and mentor a high-performing team of marketers and analysts.
• Foster a test-and-learn culture with rapid iteration and data-backed decision-making.

• 7+ years of progressive experience in DTC, subscription, or membership marketing.
• Proven track record in growth and lifecycle marketing with measurable impact on acquisition and retention.
• Strong understanding of digital marketing channels, marketing tech stacks, and CRM platforms. Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Looker) and A/B testing platforms.
• Experience with customer data platforms, segmentation tools, and personalization engines. Demonstrated success in scaling DTC businesses subscription/membership models.
• Experience leading cross-functional teams and influencing senior stakeholders.
• Desired Characteristics Passion for building exceptional consumer experiences and turning insights into action.
• Comfort with ambiguity and ability to pivot strategies based on performance and market dynamics. Global marketing experience or familiarity with international DTC growth strategies
• Ability to thrive in a fast-paced, cross-functional environment with strong analytical and communication skills.

Additional Job Requirements Hybrid:
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be…