Social Media Lead

We’re looking for a Social Media Lead who doesn’t just “manage accounts” but owns social as a business driver.

This role is responsible for turning Snoonu’s social platforms into high-performing growth channels by combining content, culture, data, and execution.

You will lead the full social ecosystem: planning, publishing, performance, community, and collaboration with influencers and campaigns.

You’ll work closely with creative, production, and influencer teams to ensure everything we put out is on-brand, on-time, and impactful.

• Strategy & planning
• Own and evolve Snoonu’s social media strategy across all platforms (Instagram, Tik Tok, X, Snap Chat, etc.)
• Translate campaign objectives into clear social plans, formats, and content calendars
• Identify trends, formats, and cultural moments relevant to Qatar & MENA
• Ensure consistency between brand voice, campaigns, and daily content
• Content execution & publishing
• Manage and oversee end-to-end publishing (posts, reels, stories, captions, timing)
• Work closely with Creative & Production teams to deliver high-quality, platform-native content
• Ensure all content meets brand standards, tone, and campaign objectives
• Own real-time content opportunities (reactive / moment marketing)
• Performance & optimization
• Track and analyze performance across all platforms (reach, engagement, conversions)
• Translate data into clear insights & actionable improvements
• Continuously optimize content formats, timing, and messaging
• Community & deputation management
• Oversee DMs, comments, and mentions using tools like Hootsuite & Sprout Social
• Ensure fast, on-brand, and culturally aware responses
• Monitor sentiment, elevate issues, and protect brand reputation
• Identify opportunities to engage and build community loyalty
• Influencer & campaign alignment
• Align closely with the Influencers team on coverage plans, posting timelines, and content integration
• Ensure influencer content fits into the overall social narrative
• Support major campaigns with strong social rollouts & amplification
• Team coordination & ownership
• Manage and support Social Media Executives / Coordinators
• Ensure clear workflows, deadlines, and accountability

• 3-5+ years in social media management (agency or in-house)
• Proven experience managing high-volume, fast-paced accounts
• Experience in content-driven brands, tech, or consumer platforms is a plus
• Strong understanding of platform algorithms & trends
• Ability to balance creative thinking with a performance mindset
• Fluent in both Arabic & English (written and spoken) – mandatory
• Solid copywriting skills across AR & EN with cultural nuance (no literal translations)
• Hands‑on content creation ability (mobile-first), able to shoot, capture, and produce quick social content using a phone when needed

• Global Vibes – Collaborate with a worldwide crew.
• Brain Boosters – Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.