Director, Advanced Marketing Analytics & Optimization- RRD

Director, Advanced Marketing Analytics & Optimization – RRD

The Director, Advanced Marketing Analytics & Optimization is responsible for leading Marketing Effectiveness & Optimization across the US Rare Disease and Respiratory Commercial and DHH organizations, serving as a strategic analytics leader and trusted advisor to Business Unit and enterprise stakeholders. The Director drives the application of advanced analytics, predictive and prescriptive models, and GenAI-enabled solutions to optimize customer engagement, sales force effectiveness, promotion resource allocation, and marketing investments.

The role bridges strategy, analytics, digital platforms, and execution
, translating complex business priorities into scalable, data‑driven solutions that improve commercial performance. Accountable for end‑to‑end workflow automation, capability development, and adoption of modern platforms, this leader ensures analytics are actionable, understandable, and embedded into day‑to‑day decision‑making. The Director builds and leads high‑performing teams, partners closely with E2E marketing and cross‑functional leaders and continuously evolves analytics methodologies to deliver measurable business impact.

• Engage with disease‑aligned teams and leaders across the US commercial organizations to understand strategic priorities across the commercial value chain and translate those into business needs for problem solving.
• Act as a thought leader and strategic partner for commercial teams and senior marketing leaders, influencing and challenging business partners as an equal partner.
• Lead Associate Directors, Senior Specialists, and Specialists with direct line management responsibility, and oversee cross‑functional insights pods within DHH.
• Articulate how current work ties to business priorities, identify unmet needs and gaps, and develop plans to address additional needs in collaboration with functional leaders.
• Serve as a subject‑matter expert in Commercial Optimization, customer segmentation, targeting, predictive models, and prescriptive analytics, advising on commercial customer engagement decisions.
• Drive the implementation of new analytics methodologies to optimize resource management for the brand and the broader portfolio.
• Collaborate with stakeholders and analytics leaders to translate priorities into actionable business needs aligned with goals.
• Simplify complex analytical methods for diverse audiences and ensure clear understanding of investment decisions.
• Lead the utilization of modern platforms and technologies (e.g., Prescriptive Analytics, GenAI, Agentic frameworks), develop proofs of concept, own end‑to‑end workflow automation, and champion adoption of new analytics methodologies and tools.
• Work with marketing leadership to prioritize work based on capacity availability within DHH and enable insight syndication.

• Undergraduate degree in a related discipline is required.
• MBA or Master’s, PhD, or equivalent advanced degree in Decision Science, Marketing, Engineering, Public Health, Biological Sciences, Nursing, Pharmacy, Mathematics, Economics, Statistics, Computer Science, or Medical Sciences is preferred.
• Minimum 12+ years of marketing insights and strategy support with experience delivering complex analytical projects in the pharmaceutical/biotech industry.
• Minimum 3+ years of leading commercial insights teams.
• Deep expertise in marketing effectiveness, promotion optimization, and advanced analytics.
• Proven experience influencing senior leaders with data‑driven insights.
• Experience with analytics platforms, cloud technologies, workflow tools, and GenAI‑enabled solutions.
• Demonstrated ability to lead teams, scale capabilities, and drive change in complex organizations.
• Knowledge of respiratory and chronic diseases is required; experience in Rare Disease and/or specialty, cardiovascular, or respiratory therapeutic areas is preferred.

Work location:

Upper Gwynedd, PA or Rahway, NJ (hybrid; candidate expected in office at least 3 days/week). Travel may be required – approximately 25%.

We are an Equal Employment Opportunity…