Store Controller

Overview

The Perfect Store Lead is a senior role within the DX Category Leadership team, owning the end-to-end execution agenda for the Savoury Snacks portfolio across the Organised Trade channel. The role represents the voice of the channel and customer, shaping a coherent multi-year category strategy that delivers disproportionate growth for Pepsi Co. It translates the long-term category vision and brand strategies into clear ‘Picture of Success’ blueprints;

format-specific playbooks that define what ‘great’ execution looks like in-store. Operating at the centre of a complex matrix, the role partners closely with Sales, Insights, RGM, Marketing, Supply Chain and Commercialisation to shape the medium-term operating plans (e.g. AOP, JBP) and execute with excellence.

• Update and own deployment of the Category Vision & Growth Story (e.g. Discovery Days).
• Translate insight into clear growth priorities by sub-channel and customer.

• Influence innovation calendar to enable channel and customer agendas.
• Ensure innovation is strategically differentiated and shopper-led.
• Manage network portfolio and define clear portfolio roles (using Growth Navigator).
• Balance core growth, premiumisation and incremental innovation.

• Input G2 rate of sale assumptions and G3 distribution targets for NPD.
• Ensure pipeline is aligned to Category Vision and Growth Navigator strategies.
• Monitor NPD performance vs. G2 targets (e.g. ROS, distribution, incrementality).

• Co-create brand selling stories with Marketing.
• Update ‘Pictures of Success’ to define what ‘great execution’ looks like in-store.
• Support Sales with clear execution vision by sub-channel and customer.

• Set channel and customer execution KPI targets (AOP).
• Track delivery via GCC R&A and drive corrective action.

• 7-10+ years working within Category Management or Commercial functions within FMCG.
• Direct omnichannel experience is preferred.
• Proven examples of category-first or ‘triple-win’ leadership is a must.
• Management of a small team; excellent stakeholder management within a matrix organisation.
• Track record of translating strategic initiatives into operational proposals to grow the category.
• Fluency with complex data sources (e.g. Nielsen, Kantar).
• Proficiency in Microsoft Office Suite (Excel, PowerPoint).

• Strong analytical skills with proficiency in data analysis tools and techniques.
• Excellent communication and interpersonal skills (e.g. storytelling, persuasive narratives).
• Presents complex information and recommendations in a simplified, yet compelling manner.
• Cleary articulates the business impact (i.e. connects the insights, actions & implications).
• Has strong business acumen (across Commercial, Finance & Operations).
• Demonstrates ‘end-to-end’ thinking and thought‑leadership (i.e. future-fit).
• Ability to build strong senior-level relationships with internal and external stakeholders.
• Proven track record of influencing and implementing successful multi-year strategies.
• Ability to work independently and collaboratively in a fast‑paced environment.