Senior Brand Manager - Nicorette

Senior Brand Manager – Nicorette UK

Reporting to:
Marketing Manager – Nicorette UK & Ireland.

Location:

Reading, Berkshire, UK (Hybrid working).

• Drive the growth of the NICORETTE brand across the UK and deliver excellent execution as per the new global operating model
• Support the delivery of the in‑year full P&L and share targets and deploy the strategy driven by the NICORETTE BTF (Brand Task Force)
• Deploy effective creative campaigns and toolkits delivered by the Nicorette BTF (Brand Task Force)
• Lead media planning and digital first initiatives across the UK, working with media partners to identify and implement media optimisations and test & learns
• Collaborate with the Customer Development teams to address challenges and build opportunities that unlock share & category growth profitably with key retail partners
• Shape retail‑ready plans (+1 year) and present to key retail partners
• Use analytical skills to shape and size Commercial and Innovation opportunities
• Have a deep understanding of consumer insights to influence and shape initiatives and strategy
• Collaborate with cross‑functional partners to deliver excellent end‑to‑end execution
• Support launch of strategically important NPD and ensure flawless execution
• Lead management and reporting of Brand Marketing Expenditure (BME)
• Develop and coach a direct report

• Marketing experience in a local market with a strong track record of performance in a matrixed organisation
• Degree level educated or equivalent experience and brand management experience in an FMCG environment
• People management experience is beneficial, responsible for coaching and developing talent
• Experience developing, adapting and activating content & communication plans, including media strategy and deployment, data‑driven marketing and a deep understanding of customer and retailer requirements
• Strong commercial and financial acumen, including P&L development and BME management

• Strong interpersonal skills and collaborative style
• Can‑do positive attitude, with the ability to influence and work collaboratively and identify creative solutions to challenges
• Proactive and results‑driven
• Proven implementation ability and flexibility to adapt plans/challenges as they arise
• Strong analytical, financial and business acumen skills
• Demonstrates ability and experience in analysing data quickly and inferring insights to act and move forward

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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