Sales Manager

Sales Leader (Wholesale Distribution)

150k-225k Base + Commission On-site

A growing wholesale distribution company selling primarily to dealers and distributors across multiple regions (NY, NJ, Massachusetts, Baltimore, etc.) is seeking a senior Director of Sales to lead and scale its sales organization. The company operates in a performance-driven environment focused on profitable revenue growth, strong dealer relationships, and market expansion.

This role is highly strategic and operational — combining sales leadership, revenue planning, and market direction.

The Director of Sales will lead, manage, and hold accountable a team of 7–8 sales representatives while owning the company’s sales strategy, revenue planning, and market performance.

This is a data-driven leadership role, not an individual contributor promotion. The position focuses on building structure, driving profitable revenue growth, analyzing performance metrics, and developing scalable sales processes.

The role reports directly to executive leadership and serves as the primary owner of sales performance, projections, and market strategy.

• Data-driven and process-oriented sales leader

• Strong operator who focuses on metrics, forecasting, and execution

• Balanced leader who can motivate teams while holding them accountable

• More structured and analytical than high-energy “individual seller” type

• Strategic thinker who understands market demand, product positioning, and revenue drivers

• Confident communicator who can represent both the company and the sales team

• Results-focused with strong business judgment

• Lead, manage, and hold accountable a team of 7–8 sales representatives

• Set performance expectations, KPIs, and measurable targets

• Conduct coaching, training, and ongoing performance management

• Build structure, discipline, and consistency across the sales function

• Accompany sales reps in the field for coaching and development

• Recruit, onboard, and develop sales talent

• Balance team advocacy with company performance expectations

• Plan and achieve clear, profitable sales and revenue targets

• Build quarterly, annual, and long-term sales forecasts

• Develop strategies to increase revenue and market share

• Identify new opportunities, products, and market trends

• Evaluate what is selling vs. not selling and adjust strategy accordingly

• Provide leadership with ongoing sales performance insights and recommendations

• Analyze sales metrics, projections, and performance data

• Build and implement scalable sales processes and systems

• Monitor market trends and competitive positioning

• Collaborate with operations and purchasing to align inventory and demand

• Maintain strong dealer and key account relationships

• Report results, challenges, and opportunities to executive leadership

• Proven experience leading or managing a sales team

• Strong background in wholesale, distribution, manufacturing, or dealer-based sales preferred

• Demonstrated success driving revenue growth and hitting targets

• Strong analytical and forecasting ability

• Experience setting KPIs, metrics, and sales structure

• Process-driven leadership style

• Experience with CRM systems and sales reporting tools

• Willingness to travel with the sales team across territories

• Base salary up to ~$225K for the right candidate

• Performance-based commission / bonus structure

• Merit-based compensation philosophy

• High-impact leadership role with direct influence on company growth

• Opportunity to build structure and drive strategy in an expanding business

• Strong earning potential tied to performance

• Executive visibility and decision-making authority

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