CRO Manager

The Role

We’re looking for a senior, strategic, and highly hands‑on Conversion Rate Optimization (CRO) Manager to own and scale conversion across our paid acquisition funnel.

This role is responsible for turning traffic into customers by deeply understanding user behavior, forming strong hypotheses, and rapidly shipping and iterating on high‑impact tests.

You won’t just plan experiments—you’ll help build them. The ideal candidate can go from insight → hypothesis → live test without getting blocked, and knows how to collaborate with design and engineering while still being capable of executing scrappy tests independently when needed.

• Own conversion rate across key landing pages and funnels, especially for paid traffic
• Develop and maintain a high‑velocity experimentation roadmap grounded in data, customer insights, and business priorities
• Analyze performance across the funnel to identify the highest‑leverage opportunities
• Write clear, compelling landing page copy and structure offers that convert
• Build and launch simple landing pages and experiments directly using modern page‑building tools—without always relying on engineering
• Partner closely with designers and developers to ship more complex experiments and site improvements
• Design, run, and analyze A/B tests and multivariate experiments with strong statistical rigor
• Identify friction points in the customer journey and systematically eliminate them
• Bring new ideas around offers, messaging, pricing presentation, and funnel structure—not just UI tweaks
• Establish clear learnings from every test and ensure insights compound over time

• Proven track record of improving conversion rates in a DTC or performance marketing environment
• Strong strategic thinking paired with a bias toward fast, practical execution
• Ability to write high‑converting landing pages—not just suggest copy changes
• Experience building landing pages and launching tests yourself, not just managing others
• Deep understanding of paid traffic funnels and how intent, messaging, and landing page experience connect
• Comfortable working with data: analyzing test results, identifying patterns, and prioritizing opportunities
• Experience collaborating with designers and engineers to ship high‑quality work quickly
• Strong intuition for customer psychology, objections, and buying behavior

• Technical or engineering background (or strong technical fluency)
• Experience with subscription or reorder‑driven products
• Familiarity with analytics and experimentation tools (e.g., GA, Post Hog, etc.)
• Experience optimizing for metrics like CAC, payback period, and LTV per visitor.

• Consistent, measurable improvements in landing page conversion rates
• A steady pipeline of high‑quality experiments being shipped every week
• Clear insights that inform not just CRO, but broader marketing and product decisions
• Strong alignment between ad messaging and landing page experience
• Meaningful impact on revenue efficiency (CAC, LTV per visitor, contribution margin)

• Great medical, dental, and vision benefits to support you and your family
• Monthly company contributions to your HSA when enrolled in our HDHP
• Unlimited PTO so you can take the time you need to recharge
• Career development opportunities to help you learn and grow
• Company parties and team events because we like having fun together
• Fully stocked snacks and everyday office perks
• A collaborative team where your ideas and contributions matter