Digital Media Executive

Job Title: Digital Media Executive

Location: Leamington Spa (Hybrid – 3 days in‑office)

Reporting to: Director of Digital Marketing

Salary: £25k-£28k

Why media talent join Adgen

We’re Adgen! A specialist media agency dedicated to helping education providers reach and engage the people who matter most. We take the time to understand each client’s unique challenges and aspirations, delivering tailored, performance‑driven campaigns that achieve measurable results.

Adgen is part of the Audience Collective, a group of specialist agencies connected by a shared belief that different perspectives create better outcomes. This gives our people access to deep expertise, cross‑agency collaboration and a big‑picture view of how media, creativity and performance work together.

Through the Audience Collective, our clients access a full ecosystem of expertise to move faster, think smarter, and grow beyond expectations.

The Role

This role is designed for a growing digital marketer with a strong interest in paid media, performance marketing and multi‑channel campaign delivery.

As Digital Media Executive, you’ll support the planning, execution and optimisation of digital campaigns across paid search, paid social and programmatic channels. You’ll work closely with Digital Managers and the wider client team to ensure campaigns are delivered accurately, optimised intelligently, and reported clearly against client objectives.

This role is suitable for graduates or early‑career professionals (0–2 years’ experience) looking to build hands‑on experience in paid media within a supportive agency environment.

Plan accurately. Optimise intelligently. Learn fast.

What Good Looks Like

• Delivers digital campaigns accurately, on time and in line with agreed plans, budgets and channel best practice
• Actively monitors performance, identifying issues early and supporting ongoing optimisation
• Produces clear, accurate reporting and contributes meaningful insight beyond surface‑level metrics
• Demonstrates a growing understanding of how media performance links to client objectives and outcomes
• Communicates clearly and professionally with managers and the wider client team
• Takes ownership of learning and development, building platform expertise and certification proactively

Key Responsibilities & Objectives Campaign Planning & Delivery

• Support Digital Managers and the client team in delivering media plans aligned to client objectives and budget parameters
• Build and execute campaigns using channel best practice across paid search, paid social and other digital channels
• Apply learnings from previous campaigns, benchmarks and audience insights to support forecasting and planning
• Ensure campaigns are accurately set up, delivered on time, and aligned to brief

Objective:
Campaigns are delivered accurately on time and to plan, with clear alignment to client goals, budgets and channel best practice, with strong attention to quality control and risk mitigation. Performance Monitoring & Optimisation Support

• Monitor campaign performance and spend against agreed KPIs and budgets
• Support ongoing optimisation activity in line with best‑practice frameworks
• Identify early signals of underperformance and elevate, as appropriate
• Contribute performance insights and observations to inform channel recommendations

Objective:
Campaign performance is actively monitored and improved through timely, informed optimisation, making effective use of platform automation and AI‑assisted features under guidance. Reporting & Insight Contribution

• Contribute to end‑of‑campaign reports and quarterly reviews using the What / So what / Now what framework
• Present clear channel performance results (What)
• Support analysis of what influenced results and why (So what)
• Contribute actionable insights and learning that inform future activity (Now what)
• With support, help present campaign results and recommendations confidently

Objective:
Reporting is clear, accurate and insight‑led, supporting better future decision‑making. Commercial Awareness & Team Support

• Maintain awareness of client objectives and performance targets
• Keep Digital Managers and Account Leads informed of campaign changes or issues
• Develop an…