Marketing Manager

Main Street is on a mission to transform every small business owner into an expert backoffice champion. By integrating accounting, HR, and hiring, we give growing companies a single, streamlined solution to manage their people, finances, and operations. The result is more efficiency, better transparency, and less friction—so teams can focus on scaling their business, not managing complexity.

We’re looking for a highly versatile Marketing Manager to own and execute cross‑channel marketing initiatives across our portfolio brands — including  and Mainstreet (Bench). This role sits at the intersection of strategy and execution and is ideal for someone who thrives in fast‑moving environments, understands both B2B and SMB/consumer funnels, and enjoys building programs that drive measurable growth.

• Own end‑to‑end marketing campaigns across digital, lifecycle, content, partnerships, and events
• Build and execute integrated go‑to‑market strategies for product launches and growth initiatives
• Drive lead generation and pipeline growth for B2B segments while supporting SMB and self‑serve acquisition channels
• Analyze performance metrics and optimize campaigns for CAC, conversion rate, and ROI
• Manage vendors, agencies, and freelancers as needed
• Collaborate with Sales to align messaging, enablement materials, and funnel performance

• 5+ years of marketing experience in SaaS, fintech, marketplace, or tech‑enabled services
• Proven experience supporting both sales‑led B2B funnels and self‑serve or SMB growth motions
• Strong analytical mindset; comfortable using data to drive decisions
• Hands‑on execution skills (this is not a purely strategic role)
• Experience running campaigns across multiple channels (paid, email, content, partnerships, events)
• Ability to operate in ambiguity and move quickly in a startup or high‑growth environment
• Excellent communication and cross‑functional collaboration skills

• Experience marketing financial, HR, payroll, accounting, or SMB‑focused products
• Familiarity with tools like Hub Spot, Salesforce, Google Analytics, marketing automation platforms
• Background working in multi‑brand or multi‑product environments

Candor – We believe in open, honest, and respectful communication. Candor helps us solve problems faster, build stronger relationships, and keep our focus on what truly matters. We encourage every team member to speak up, share ideas, and challenge assumptions.

Impact – We measure success not by effort alone, but by the results we create. Whether it’s streamlining accounting processes, producing accurate financial insights, or enabling better decisions, we prioritize work that drives meaningful outcomes for our company, our customers, and our team.