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Assistant News Director - Wis

Job in Columbia, Lexington County, South Carolina, 29228, USA
Listing for: Gray Television, Inc.
Full Time position
Listed on 2026-02-14
Job specializations:
  • Creative Arts/Media
    Digital Media / Production
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: ASSISTANT NEWS DIRECTOR - WIS
Location: Columbia

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WIS

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full‑service in‑house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Job Summary /Description

The Assistant News Director oversees the daily news gathering efforts of the news team, guiding coverage across multiple platforms and ensuring that the end product delivers on key brand strategies. As part of your responsibilities, work will be performed for all media platforms and initiatives, including, for example, on‑air, web, digital, and social media. In conjunction with the News Director, the Assistant News Director develops and implements long‑term and short‑term news strategies for product evolution and growth.

The Assistant News Director coaches team members at various stages of development. This person also manages schedules for all on‑air talent and other news employees.

Duties/Responsibilities
  • Must manage and advise on compelling, impact‑driven news and weather
  • Must understand storytelling and how to develop unique, enterprise content across platforms
  • Work closely with marketing, sales, and engineering
  • Must have strong interpersonal skills. A qualified candidate will display enthusiasm, commitment, and genuineness in dealing with others. Must work well in high‑pressure news environment and maintain a level of professionalism and patience. Great people skills with emphasis on coaching, motivating, and mentoring.
  • Must be creative with and persistent with targeting on‑air and digital coverage of stories
  • Help research, gather, and check news stories for on‑air and online while teaching improvements
  • Know what is going on locally, nationally, and internationally, as it may impact our community or add value to our viewers’ lives
  • Leads the story selection process through editorial and rundown meetings
  • Must support the visual and written storyteller; help producers and MMJs understand the power of people and capturing moments, and adding value to our stories as opposed to “press release journalism.”
  • Must understand and pursue the News Director’s wider vision
  • Will work on award submissions and on maintaining a video newsroom log of top stories
  • Learn a broad and working knowledge of the viewing area, including people, places, things, and history
  • Critique:
    Offer daily feedback and set up training sessions. Watch our newscasts and know what to praise and what needs a conversation
Qualifications/Requirements
  • BA in Journalism or related field preferred
  • Minimum 5 years of experience in television news management
  • Strong management, communication, and people skills
  • Ability to complete tasks with little supervision
  • Knowledge and understanding of digital and social platforms
  • Strong organizational skills
  • Ability to multitask in high‑stress situations

If you feel you’re qualified and want to work with a great group of people, go to (Use the "Apply for this Job" box below).,…

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