Responsible for attainment of annual sales goals and objectives for all assigned Chain Direct accounts in alignment with overall In-Store Bakery & Deli (ISBD) sales strategy
This is a remote role and would be best suited in: Boston, Charlotte, or PhiladelphiaKEY ACCOUNTABILITIES/OUTCOMES
Develop annual account plan, by assigned account, designed to exceed Division sales and profit objectives
Proactively create new business-building opportunities to support growth of new or existing product categories within assigned chain direct account.
Formalize proposals to support Customer requests with fact-based, value proposition elements in response to new selling opportunities
Develop/present category reviews, focused on value proposition selling tools, including retail merchandising program support and logistic efficiency solutions in a proactive manner
Articulate clearly and accurately Customer needs to Division channel Marketers and appropriate
Marketing leadership to gain support and commitment for new selling opportunities
Reestablish/reinforce relationship building practices within assigned National Account to support top down understanding of internal account working/objectives and direction
Develop and utilize consistent communication plan for internal/external contact with appropriate Associates to ensure commitment, support and follow up to all National Account activities
Support/Develop compliance plan to ensure all sales and governance processes are being completed.
Actively develop solid relationships throughout assigned accounts to ensure support is in place with all national accounts.
Ensure utilization of retail "pull-through" marketing programs at all appropriate segments and support retail marketing resources to proactively develop measurable selling.
Assume lead position with program negotiations with all assigned chain direct accounts.
Development of internal network at WHQ to ensure clear understanding of Manufacturing, Operations, Quality Assurance, Research & Development and Marketing competencies to support a better understanding of RPC deliverables by Department. This will support/reinforce quick, accurate information back to Customer/marketplace base.
Clear understanding of expectations and deliverables on the following:
Clear, accurate understanding of competitive environment at each assigned account. This will include understanding strengths and weaknesses of each, manufacturing competencies, level of support, etc.KNOWLEDGE/SKILLS/EXPERIENCE
Bachelors degree in Business or related field
Minimum 5+ years in Food Industry
Minimum 5 years experience in retail channel – in-store bakery preferred
Excellent negotiation and presentation skills
Solid written communication skills
Ability to work independently
Effective in team environment
Understanding of Customer P&Ls
PC proficiency to include Microsoft Office Outlook, Word, Excel, PowerPoint
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