Sales Manager - West Region

ANDERSON POWER PRODUCTS®, a wholly owned subsidiary of IDEAL Industries, Inc., is an industry leader in the design and manufacture of electrical power connectors. Anderson Power Products partners with leading edge companies to create innovative connector designs that leverage contact technology and high power expertise to provide superior value to the power electronics industry. Applications include leading edge technology and next generation power requirements in industries such as alternate energy (wind, solar, fuel cell), datacenter and server power supply design and electrical distribution, electric vehicles, LED lighting, and battery charging.

The Sales Manager West Region is an outside sales role responsible for growing revenue and profitability within the Western region by developing business through manufacturer representative firms, direct accounts, distributors, and channel partners
.

This position requires a strong background in rack power, PSU, PDU, electrical distribution, and datacenters
, and will play a key role in supporting the growth of Anderson Power Saf‑D‑Grid®—power connection solutions designed for evolving data center power demands and commonly applied across busways, UPS, PDUs, and PSUs
.

The Sales Manager - West Region will work closely with the Datacom Strategic Account Manager to align regional execution to strategic datacom account plans, coordinate pursuits, and accelerate adoption in key accounts.

• Own and execute the West region growth plan for Saf‑D‑Grid by expanding penetration with datacenter-focused OEMs, integrators, operators, and key channel partners aligned to rack power and electrical distribution architectures.
• Identify, qualify, and progress opportunities tied to rack-level power distribution and infrastructure upgrades (new builds, expansions, refresh cycles, higher-density deployments).
• Drive design-ins and conversions by positioning Saf‑D‑Grid solutions within the datacenter power chain (e.g., busway, UPS, PDU, PSU connectivity).

• Drive regional sales growth by identifying, qualifying, and advancing opportunities for existing, new, and custom solutions; partner with customers and internal teams to deliver products and win business.
• Develop new customer relationships through prospecting, in-person meetings, phone follow-up, and sales presentations.
• Establish, build, and expand relationships with customers at multiple levels (engineering, purchasing, operations, leadership).
• Implement regional sales strategy and ensure the company meets revenue and profit objectives through new business development and maintenance of existing accounts.

• Provide face-to-face guidance, support, coordination, and application assistance to customers, manufacturer reps, distributors, and channel partners within the West.
• Support activities of assigned manufacturer's sales representatives and regional distributors to target accounts for marketing and sales initiatives (with emphasis on datacenter/rack power coverage).
• Oversee sales efforts of manufacturer reps and distributors; recommend channel coverage modifications that optimize sales performance in the region.
• Conduct regular partner reviews and establish/track KPIs to measure channel and sales performance.

• Prepare annual customer plans and sales strategies; forecast expected future regional sales monthly by customer and product family.
• Maintain awareness of sales activity within the territory to support resource deployment and improve closure probability for sales opportunities.
• Manage sales lead follow-up within the assigned territory.
• Complete sales reports and provide data and analysis as requested.

• Handle technical and commercial questions and application inquiries; coordinate internal support to deliver solutions.
• Train manufacturer reps and distributor sales teams in product features, benefits, applications, and commercial policies—especially as they relate to rack power and datacenter electrical…