Field & Trade Marketing Manager

Canopy USA is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S.

Canopy USA is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S.

Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets.

HSCP Service Company LLC

Here at HSCP Service Company LLC DBA Canopy USA we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!

The Field & Trade Marketing Manager position leads promotion of all company and related subsidiary and affiliate company brands and executes marketing campaigns and promotions that align with our brands goals. This person will work closely with marketing, their designated regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.

• Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
• Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
• Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
• Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions, including but not limited to scheduling and conducting budtender trainings and consumer-facing pop-up events with preferred retail partners.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
• Lead, deploy, and manage in store visual execution and brand standards for themselves and their field team.
• Develop, collect and share monthly marketing and sales recaps with key stakeholders.
• Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.
• Work with Sales Director, and Regional Field & Trade Marketing Manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.
• Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
• Track results of all national and regional campaign activity and make recommendations for future activity.
• Additional responsibilities as requested or required by the Regional Field & Trade Marketing Manager.

• BA Degree in Business, Marketing or related field required.
• Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
• Dispensary or related retail experience.

• Passion for company and related company our brands and the industry.
• Must be licensed/badged according to state requirements.
• Ability to give dynamic product and marketing presentations.
• Ability to build relationships and rapport with internal and external partners.
• Excellent…