Premise Sales Manager, Ontario

At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

The On-Premise Sales Manager, Ontario is responsible for executing sales and marketing objectives while leading and developing a team of four On-Premise Territory Managers across Ontario. It requires strong collaboration, coaching, and strategic planning capabilities, along with analytical, interpersonal, and administrative skills. The position involves building best‑in‑class relationships with key customers, driving revenue through increased distribution and new account acquisition while protecting the existing business, and managing revenue mix, trade spend, and promotional budgets to achieve margin and EBITA targets.

Additionally, the role contributes to and implements the broader On‑Premise strategy, balancing in‑office and in‑field responsibilities within a fast‑paced environment.

• Accountable for Ontario On‑Premise P&L
• Strong focus on driving topline revenue growth, market share and EBITDA targets
• Collaborate with finance and revenue management
• Monitor competitive price activity and identify opportunities
• Work with demand planning to accurately forecast revenue and volume across all product segments, by sku, by month

• Strong focus on driving topline revenue growth, market share and EBITDA objectives
• Work closely with National On‑Premise Director, Key Account Managers and Provincial Managers across Canada
• Collaborate with cross‑functional selling team: trade and brand marketing, demand planners, order management, finance, revenue management and Estate wine group
• Coverage optimization:
  Ensure sales deployment and frequency is maximized for greatest sales potential
• Leverage CRM for informed business development, competitive analysis and KPI tracking
• Analyze sales data to identify trends, risk factors, performance drivers and actionable insights
• Build and manage target account hunt lists to drive market share and topline revenue opportunities
• Develop key relationships with opinion leaders and decision makers to establish APL presence and meet sales targets
• Work with Key Account team to ensure seamless execution with key account partners
• Achieve best in class trade results as measured by Coverage and in trade objectives (BTG, BTB and Features) in targeted on‑premise accounts
• Identify portfolio opportunities in‑line with APL’s On‑Premise strategy and support commercialization
• Research, develop, measure and communicate key performance indicators against business plan for the Ontario On‑Premise sales channel
• Spearhead the development, execution, and post analysis of innovative trade marketing programs including distribution drives, BTG features, promotions and product launches
• Monitor, communicate and recommend solutions regarding competitor activities and developments

• Lead and develop a team of 4 On‑Premise Territory Managers
• Embody APL’s values and lead with integrity, ownership and accountability
• Recruit, train and develop new people if vacancies occur
• Establish and communicate clear goals and priorities. Provide the necessary coaching and support of their goals
• Work in‑field with team to coach, support customer relationships, and develop leads
• Performance evaluation and salary recommendation of direct reports
• Lead weekly conference calls and quarterly sales meetings to align on execution of key programs and priorities

• University or College degree
• Minimum 5-7 years On Premise/Licensee experience required, 2 years in a leadership role
• Proven leadership, strong selling skills,…