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Strategist

Job in Washington - DC District of Columbia - USA
Company: Chong + Koster
Full Time position
Listed on 2019-07-17
Job specializations:
  • Advertising
    Advertising Consultant, Advertising Manager, Online Content Manager, Media Advertising
  • Sales
Job Description & How to Apply Below
Job Description

Strategist

Our lively digital marketing agency is looking for new team members to help create and execute results-driven online advertising campaigns for our progressive political and responsible corporate clients. This person will help our clients increase brand awareness, drive e-commerce sales and organization growth, engage and retain current members, and advance progressive causes.

Specific Responsibilities

  • Build, optimize, and run online ads across various different programmatic platforms (Facebook, Google, DBM, Twitter, etc.)

  • Plan, execute, and measure experiments and conversion tests.

  • Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our digital marketing efforts

  • Monitor conversion points and optimize user funnels.

  • Collaborate with other vendor partners.

  • Communicate with clients about success and challenges in the campaigns your running

  • Manage media budgets in excess of 1MM

  • Write copy and work with our designers and developers to produce online ad collateral and website assets

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

  • Be a positive member of our collaborative and supportive team

Minimum Qualifications

For our Strategist level, we’re looking for candidates who have 3+ years hands-on digital advertising experience in a performance-driven context. For example:

  • SEM - Google Ads

  • Programmatic Display and Video Advertising - DCM and DV360 platforms in particular

  • Social Media Advertising - Facebook Power Editor, Twitter Ads, Snap Ads

  • Ecommerce Prospecting

  • Lead gen

Some specific examples of the above include:

  • Having run and optimized substantial direct response campaigns

  • Hands-on experience running electoral campaign/advocacy/corporate email or text programs -- communicating with activists/subscribers, driving actions/donations/sales, running A/B tests, etc.

  • Having been involved in the building (not as a coder, as a strategist) or been responsible for maintaining public-facing websites using a CMS (like WordPress or Drupal) or ecommerce platform (like Shopify, Demandware, Kaleo)

  • Experience using CRM platforms (like ActionKit, Salsa, Salesforce, MailChimp etc).

  • Solid knowledge of website analytics tools. (e.g., Google Analytics, Adobe Omniture, etc.)

We expect, however, that candidates won’t have touched everything we do and we’ll train you up on everything else, so it’s equally important to us that you be a quick-learner and hard worker who can thrive in a fast-paced environment. Traits we look for include:

  • Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams.

  • Good operational and process orientation.

  • Strong organizational abilities.

  • Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.

  • Excellent communication skills, written and verbal, across all organizational levels.

C+K offers a full benefits package which includes: medical insurance (some plans 100% paid by employer), options for dental and vision insurance, IRA with matching, short term disability, flexible spending accounts, transportation benefits, Paid time off and several paid holidays. C+K is an equal opportunity employer.

Company Description

Chong & Koster is an advertising agency in downtown Washington, DC (Dupont Circle) that specializes in digital communications for high-profile clients. We work with major brands and (progressive) political clients. Chong & Koster is a full-service firm, with in-house ad creative, ad buying, strategy, web design and development.


We were the first firm to publish a comprehensive voter persuasion model for the internet, the first firm to prove online ads can move poll numbers on their own, and the first firm to win a statewide election using online ads as the primary form of voter communication. We are a boutique ad shop dedicated to high-quality service. We also pride ourselves on being a tight-knit team of professionals that really like each other -- It's a fun place to work.


Chong & Koster provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnic or national origin, age, disability, religion or belief, sex (including pregnancy), sexual orientation, gender identity and/or expression, veteran status, marital, civil union or domestic partnership status, status with regard to public assistance, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Chong & Koster also fully complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the we operate, including with regard to recruiting, hiring, placement, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Position Requirements
Less than 1 Year work experience
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