Business Analyst

Job Details

Job Type:
Permanent
Job Sector:
Management
Region:
Yorkshire

Location:

Doncaster
Salary:
Competitive salary based on skills and experience
Posted: 29/05/2026
Recruiter: DFS
Job /TP/1953/185

DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission. Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do.

They create the foundations that allow our brands to thrive, innovate and grow. Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of. When you’re part of a community that shares your way of thinking, the wins feel bigger.

The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

We’re on the hunt for an enthusiastic Business Analyst to join our team! In this role, you’ll take the lead or collaborate closely in driving key improvement initiatives across different areas of the business.

• Collaborating with stakeholders across various departments (e.g., Marketing, Product, Operations, IT) to understand business objectives, challenges, and opportunities related to digital channels (websites, mobile apps, social media, CRM systems, etc.)
• Translating complex business requirements into clear, concise, and detailed functional and non-functional specifications, user stories, use cases, and acceptance criteria.
• Conducting in-depth research and analysis of existing digital processes, systems, and data to identify areas for improvement and innovation.
• Becoming the subject‑matter expert on gathered requirements, explaining what is being asked for and why.
• Articulating these to development teams and working with them to produce estimates for the work.
• Facilitating workshops and interviews to gather comprehensive requirements.
• Working in conjunction with the Head of Digital Delivery to assist with building the roadmap and strategy for our group Digital platforms.
• Supporting the testing teams when applications are being tested.
• Applying service‑management knowledge to understand the impact a project can have on BAU service teams.

• 3+ years of experience as a Business Analyst, with a strong focus on digital products, services, or transformation initiatives.
• Proven experience in gathering, analysing, and documenting business and functional requirements for technology solutions.
• Good understanding of the software development lifecycle.
• Knowledge of workflow management tools such as JIRA.
• Effective communication of project progress, risks, issues, and decisions to relevant stakeholders.
• Clear documentation skills.
• Stakeholder Management.
• Analytical skills.
• Business systems implementation knowledge.
• IT Systems and integration experience.
• Good problem‑solving skills.

• 22 days holiday, plus the option to buy up to 5 more.
• Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year.
• Health cash plan from £2 a month, with everyday cashback.
• Employee Assistance Programme for support when you need it.
• Extras like flu vouchers, menopause support and health check.
• Pension with company contributions.
• Life assurance for peace of mind.
• Sharesave scheme to save each month and invest in our future.
• Structured induction from day one.
• Access to our Learning Hub and skills workshops.
• Leadership development and apprenticeship programmes.
• 30% colleague discount, plus 15% for friends and family, three times a year.
• Discounts and cashback at hundreds of retailers.
• Smart Tech scheme to buy tech up to £1,000 through salary sacrifice.
• Cycle to Work scheme for bikes and accessories up to £1,500.
• Electric vehicle lease scheme with Octopus to help you save and reduce your impact.
• One paid volunteering day each year.

We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences. We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.