Content Writer

About grape:

Our entrepreneurial spirit drives us in what we do and what we are passionate about. Our mission is to become the premier health partner in the insurance business. Recognising the need for innovation in the traditional employee insurance model we are set to revolutionise the employee insurance industry. We help companies support people before and after they get sick and to make more of their time.

Our insurance solutions reduce monotonous and manual work for employees, doctors, HR & payroll managers. As we strive to lead a technology‑driven transformation, we put employees first.

At grape we pride ourselves on our people and our culture. We continue to grow fast and that’s where you come in. Our team is dynamic, diverse and full of creative ideas. Want to join? We can’t wait to get to know you!

Writing a job description for a content role feels slightly ironic (especially when you’re dyslexic). You are probably rewriting half of it in your head at this point. And, for good reasons too: this JD is too long, not to the point, and could use a bit of personality. That’s where you come in:

This role isn’t about producing more and more and more content.

It’s about making everything we say more meaningful.

Let me explain.

Our ambition is to transform workplace health. And that only works if people actually understand what we’re doing and feel something when they interact with us.

Picture this:
You’ve been off work for six months due to mental health reasons. You’re not in a great place. Then a letter from your insurance company arrives. You open it. It’s dense. Wordy. Overwhelming. Everything starts to blur together. You close it again and put it on a pile of “I’ll deal with this later.” The pile keeps growing.

This is why your work matters! You have the ability to make that moment simpler, clearer, less heavy. To reduce the noise for someone who already has enough on their mind.

This role has a real impact on real people! It’s for someone who cares about their craft. Someone who notices the difference between “good enough” and “this really works.”

Of course you will also work on everything from website copy to campaigns, from event invitations to employee giveaways, from product messaging to sales materials, from Linked In posts to emails. If it involves words, it will likely involve you.

And yes, sometimes you’ll just need to get things done. This is a scale‑up, after all.

As part of the Marketing team, you’ll work closely with commercial, product, and claims. You’ll ask questions, challenge assumptions, and push for clarity when things get vague.

The team? At this stage, most of us are generalists. We move fast, we support each other, we have a plan but also figure things out as we go. Outside of work, you might find us on a boat on Lake Zurich, snowboarding in Arosa, hiking somewhere with no reception, or negotiating bedtime with a toddler. A group of thoughtful, driven, and very human people.

And we’re looking for someone who wants to build something with us. Step by step. Day by day.

P.S. We expect a cover letter for this role.

What you’ll do:

• Contribute to campaign ideation not just execution. You think in ideas, not just deliverables.
• Write, edit, and refine short and long‑form content from top of funnel to bottom of funnel.
• Translate complex topics into clear, human, and accessible language.
• Review and challenge content across the organization to ensure it meets our standards (and push back when it doesn’t).
• Shape narratives and value propositions, sharpen messaging, and bring clarity where things are still vague.
• Own how grape sounds across every touchpoint.
• Continuously improve and evolve our tone of voice, ensuring consistency across teams and channels.
• Help build and maintain guidelines that make it easier for everyone at grape to communicate clearly and consistently.
• Coordinate with external freelance and translation agencies.

What you’ll need:

• You’re linguistically ambidextrous: fully proficient in English and German, both written and spoken, and comfortable switching between them depending on the context. And when it fits, you’re able to bring in a bit of Schwiizerdütsch to make…