Business Education Books for College & University Students
1. Business Mathematics: A Collegiate Approach (8th Edition), Hardcover: 651 pages, Publisher: Prentice Hall
Widely hailed for its focus on students' needs, this classic, comprehensive introduction to business math takes extreme care to present each topic in a clear and logical manner -- with detailed explanations of all steps and concise discussions describing the business applications of each topic. Using this dual approach, it not only sharpens the mathematical skills of students preparing to enter business employment, but simultaneously provides an introduction to accounting, finance, insurance, statistics, taxation, and other math-related subjects, as well as consumer concerns, such as bank reconciliations, discounts, markups and markdowns, instalment purchases, simple and compound interest. CD-ROM included.
2. Keeping the Books : Basic Record Keeping and Accounting for the Successful Small Business (Keeping the Books) by Linda Pinson, Paperback: 224 pages, Publisher: Dearborn Trade
In this new and updated sixth edition, financial expert and entrepreneur Linda Pinson shares a time-tested recipe for mastering record-keeping essentials. Generously illustrated with sample forms and worksheets, including up-to-date IRS forms for small businesses, this new edition provides comprehensive hands-on tools to: Set up effective record-keeping systems and keep the right records; Prepare financial statements that show where the business stands; Analyze cash flow and important financial benchmarks with ease; Keep adequate records to prevent tax time disasters and maximize profits.
3. Introduction to Economics by Marc Lieberman, Unbound: 600 pages, Publisher: South-Western College
This 18-chapter text is the first book explicitly designed for the one-term, principles-level course covering both micro and macroeconomics, and can also be used for two-term or full-year courses where a very concise, focused treatment is desired. This authoritative text carefully selects and fully explains all of the core topics essential to the principles course with a rigorous and analytical treatment, rather than presenting just a cursory "survey" of all introductory economic concepts. It presents economics as a unified subject in which the macroeconomics chapters build on, and flow from, the key microeconomic principles established in the first half of the book.
4. Entrepreneurship : Theory, Process, and Practice by Donald F. Kuratko, Richard M. Hodgetts, Hardcover: 888 pages, Publisher: South-Western College
This book combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the process of entrepreneurship. The aim of the text is to both present the most current thinking in entrepreneurship but also provide learners the opportunity to apply ideas and develop useful analytical skills. The revision of This textbook has been updated to include current developments and issues in this explosive field.
5. Managing Human Resources: Productivity, Quality of Work Life, Profits by Wayne Cascio, Hardcover: 736 pages, Publisher: McGraw-Hill/Irwin
A perfect for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and, as such, strengthens the students' perception of human resource management as an important function, which affects individuals, organizations, and society. It is research-based and contains strong links to the applicability of this research to real business situations.
6. Corporate Finance + Student CD-ROM + Standard & Poor's card + Ethics in Finance PowerWeb (Irwin Series in Finance) by Stephen A. Ross, Randolph W Westerfield, Jeffrey Jaffe, Hardcover: 992 pages, Publisher: McGraw-Hill/Irwin
This is today's most authoritative book on, and covers every angle of, corporate finance. Updates include a more user-friendly approach, new or updated cases that illustrate top companies addressing real world situations, topical articles written by scholars and practitioners, and more.
7. Visual Merchandising:: The Business of Merchandise Presentation by Robert Colborne, Paperback: 335 pages, Publisher: Thomson Delmar Learning
Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more.