eBusiness Books for College & University Students
1. The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business by Janice Reynolds, Paperback: 359 pages, Publisher: CMP Books
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site, from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing.
2. Realizing eBusiness with Components by Paul Allen, Hardcover: 254 pages, Publisher: Addison-Wesley Pub
Provides practical advice for planning, analysis, and design of e-business using Component-Based Development, (CBD). Shows the reader how to increase e-business capability without risk, how to integrate e-business objectives plans with software solutions, how to provision and manage components, plus a host of other tasks.
3. eBusiness Essentials, 2nd Edition by Mark Norris, Steve West, Paperback: 352 pages, Publisher: John Wiley & Sons
Explores both basic technical aspects and the business model of buying and selling products over the Internet. The British authors introduce some mechanisms, ideas, and techniques for addressing issues of security, catalog design, product presentation, billing, and supply chain automation.
4. Electronic Commerce: The Second Wave, Fifth Edition by Gary Schneider, Paperback: 608 pages, Publisher: Course Technology
The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, This textbook emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.
5. e-Business & e-Commerce for Managers by Harvey M. Deitel, Paul J. Deitel, Hardcover: 794 pages, Publisher: Prentice Hall
A text outlining every aspect of e-commerce, for professional managers. Introduces e-business, e-commerce, the Internet, and the World Wide Web, covering such topics as online monetary transactions, Internet security, e-customer relationship management, online industries, online banking and investment, and online career services.
6. eCommerce: Formulation of Strategy by Robert Plant, Paperback: 368 pages, Publisher: Prentice Hall
Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, This textbook helps optimize brand, technology, service, market, and development.