University Canada West, Vancouver BC:
University Canada West (UCW) is a private, business-oriented university in Vancouver which offers MBA and Bachelor degrees (including a Bachelor of Arts in Business Communication course) that prepare you to be an effective leader in the workplace. UCW aims to be a leading university in Canada and on a global stage, and is known for its diversity (students currently come from over 34 countries around the world), its innovative methods and its effectiveness in preparing motivated students for their professional careers. Our learning environment is dynamic, and our classes are small and that gives you the opportunity to get to know your classmates and your professors, who have the first-hand industry experience to help you succeed in your future career. UCW is located within Vancouver’s business district. Many of the world’s biggest companies have offices within walking distance of our downtown campus.
The Bachelor of Arts in Business Communication (BA) aims to develop your knowledge of media, cultural studies and business while providing you with theoretical and practical skills. The knowledge acquired during the course can help you launch your career in professional writing, journalism, public relations, communications and advertising.
Why the Bachelor of Arts in Business Communication?
• Learn to use all types of media and communication
• Demonstrate media research techniques and methodologies
• Create content for a variety of mediums and markets
• Communicate persuasively to specific audiences
• Apply communication techniques to various contexts
The Bachelor of Arts in Business Communication (BA) program is a set of courses designed to provide core skills in writing, communication, research and team performance. It also focuses on understanding of media and communications and how they function in the contemporary business world.
Tier 1 University Foundation
• Introduction to Anthropology
• Introduction to Business
• Mass Media and Society
• Science elective
• Academic Writing
• Contemporary Literature: Drama and Narrative
• Foundation Mathematics
• Moral Philosophy
• Fundamentals of Psychology
Tier 2 Disciplinary Foundation
• Business Environment
• Communications Theory
• Information Gathering
• Writing for the Media
• Visual Communications in Mass Media
• Marketing Management
• Organizational Behaviour
Tier 3 Disciplinary Applications
• Social Media
• Legal and Ethical Issues in Mass Media
• Technical Writing and Business Communications
• Professional Communications –Written and Oral
• Media and Government
• Public Relations in Practice and Theory
• Research Methodology
Tier 4 Integrative Applications
• Communication Strategy
• Communication Capstone 1
• Communication Capstone 2
Our business faculty members are available to provide you with case studies, a context for your study, stories about their time on the job that will help you build a full understanding of the industry you wish to enter. They are more than teachers: they also have extensive first-hand experience in business and maintain strong ties to Canada’s leading companies in order to provide you with real-time insight.
“It has been an extraordinary learning experience during which I’ve interacted with students worldwide and devoted professors have guided me in achieving my best work.”
Rory Robert Rickwood, 2016 Medal for Academic Excellence (BA)
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|Address: West Pender Street, Vancouver, BC V6B 1V9, Canada|
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