Senior Copywriter - Freelance​/Maternity Cover

Puesto: Senior Copywriter - Freelance / Maternity Cover
About Tuscany Now & More      Founded in 1990 by husband and wife Simon Ball and Barbara Boni, Tuscany Now & More is a family-run agency specialising in luxury, handpicked Italian holiday rentals. We offer a curated portfolio of villas across Tuscany, Umbria, Veneto, and Lazio, supported by a complimentary concierge service that provides guests with exclusive insider access to Italy’s finest experiences and services.

Each property is personally inspected by our specialist team, and our deep local knowledge, close relationships with villa owners, and personalised service are at the heart of everything we do.

The Role
The Senior Copywriter will be responsible for protecting and maintaining Tuscany Now & More’s brand voice and copy quality across all core marketing channels during a period of maternity cover. A key focus of this role includes ownership of the ongoing content planning and prioritisation across email, social media, and the blog, operating within established content pillars and frameworks to ensure consistency and alignment with commercial and marketing objectives.

The Senior Copywriter will also act as the primary editorial and brand gatekeeper, briefing, editing, and approving content produced by the freelance content writer. This requires strong editorial and brand judgement, the ability to work independently within defined guidelines, and the confidence to apply tactical decision-making to day-to-day content priorities.

Key Responsibilities
Copywriting
Write, edit, and proofread original and compelling content for press ads/advertorials, collateral, direct mail, digital advertising, website landing and product pages, and twice-weekly email marketing campaigns
Craft strategic, platform-specific copy for social media channels including Linked In, Instagram, Facebook, and You Tube
Ensure all copy is brand-aligned, conversion-focused, and consistent in tone, messaging, and quality
Maintain and apply Tuscany Now & More’s verbal brand identity across all channels

Content Planning & Editorial Ownership
Own day-to-day content planning and prioritisation across email, social media, and the Discover Italy blog, operating within established content pillars and frameworks
Manage the rolling content calendar, making informed editorial decisions on which villas, destinations, or collections to prioritise week to week
Ensure content supports commercial and marketing objectives while adapting plans responsively based on performance, seasonality, and sales priorities

Editorial Oversight
Act as final editorial sign-off for all written marketing content before publication
Brief, guide, edit, and approve content produced by the freelance content writer, ensuring that messaging hierarchy is clearly communicated and SEO/GEO best practices are followed
Provide clear, constructive feedback to maintain high editorial standards

SEO & Performance Awareness
Apply strong on-page SEO principles across all written content
Ensure content aligns with search intent and supports discoverability
Use social and content performance insights to make informed tactical decisions around content planning and optimisation

Candidate Requirements
Essential
Fluent English speaker
B.A. in Writing, English, or a similar degree, or equivalent experience
Proven experience as a senior or highly experienced copywriter, ideally with in-house experience
Strong background in writing conversion-focused web copy (product pages, landing pages, campaigns)
Experience owning or contributing to content planning and editorial calendars
Ability to work autonomously, take initiative, and confidently present ideas
Confidence in editing and approving other writers’ work
Excellent understanding of brand voice, tone, and messaging consistency
Solid working knowledge of SEO best practices

Highly Desirable
Experience in the luxury travel, hospitality, or lifestyle sector
Strong knowledge of Italy, Italian culture, geography, and travel experiences
Ability to write with authority and nuance about destinations and place

Practicalities
This role is offered on a freelance, fixed-term basis to cover maternity leave (approximately 10 months)
Hybrid working model, with the expectation of approximately three days per week in the Barcelona office and two days per week remote
Candidates must have the right to work in Spain and be able to freelance legally from Barcelona
Occasional opportunities for familiarisation (FAM) trips to Italy may be offered to deepen product knowledge and support content authenticity

Freelance retainer: €4,000 per month

How to apply

Please email the following to
Subject line:
Senior Copywriter – Maternity Cover
CV  outlining relevant experience
Cover letter  explaining your interest in the role and your suitability
A   short, tailored portfolio  (PDF or document,   not a website link  ), including  3–5 relevant writing examples   selected specifically for Tuscany Now & More
Applications that do not include a tailored portfolio may not be considered.