Senior Director, EMEA Sales Development

About Us

Perk (formerly Travel Perk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.

We're trusted by more than 12,000 companies worldwide, including On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.

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As Senior Director, Sales Development, you’ll own the strategy, structure, and performance of Perk’s Inbound and Outbound SDR organisation across all global markets outside North America. You’ll lead close to 140 reps and a team of 20 first and second-line managers.

Reporting directly to the Chief Revenue Officer, you’ll shape how the organisation is built, resourced, and coached as the business scales. You’ll set the standard for SDR hiring, performance, and process across every region you lead.

• Define and evolve the outbound and inbound prospecting strategy, balancing net-new generation with lead recycling to optimize pipeline quality and coverage against revenue targets.
• Own the SDR operating model: cadences, playbooks, tooling, and ways of working, and redesign it as priorities shift (the current Launchpad/Nursery ramp program, the SDR-to-SE career path, and the shift to a centralised inbound function).
• Decide how the org is structured and resourced: where managers sit, how territories are split, and when to add, remove, or reshape roles as the business changes.

• Own decisions on the SDR tech stack and how the team uses it, sequencing and engagement tools, intent/enrichment data, call intelligence, and automation of non-selling work.
• Set the bar for how the team evaluates and adopts new tools and AI-assisted workflows, balancing productivity gains against quality and compliance

• Lead, coach, and develop the SDR managers and team leaders across all regions, and build the leadership bench beneath them.
• Own hiring and termination decisions for the SDR function, partnering with TA on headcount needs, hiring strategy, sourcing capacity, hiring process, and comp positioning.
• Build and maintain SDR career paths (SDR -> Senior SDR -> SE and adjacent tracks) and succession plans for both individual contributors and managers.
• Drive a culture of accountability and performance: clear expectations, consistent coaching cadence, and fast, fair action on underperformance.

• Ensure high-quality pipeline generation across all regions, with clear KPIs, activity standards, and conversion benchmarks by segment and channel (inbound/outbound).
• Own SDR productivity and ramp metrics and act on the data. This role is accountable…