Activation Manager Key

Responsibilities

• Execute implementation of the “Winning In” customer marketing strategy in KC.
• Building long‑term relationships with key strategic customers.
• Ownership of the A&P budget and tools allocated to the City.
• Responsible to coordinate and update bottom‑up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers.
• Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution.
• BTL Agency Management: from briefing to execution.
• Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities.
• Influence during IAP process to ensure resources and activities needed are covered during IAP process.

• Unrivalled passion for the On Trade and experience of delivering moments of “wow” in the sector.
• Minimum 3 years sales or marketing experience working preferably in the On Trade channel.
• Experience of working with and influencing stakeholders to develop and implement clear agendas and longer‑term execution plans.
• Experience in balancing long and short‑term priorities to create efficiencies.
• Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
• Experience of managing a budget and across multiple stakeholders.
• English and Spanish required.

• Performance driven with a focus on brilliance in execution.
• Can adapt style to manage stakeholders to ensure the timely delivery of the planning process.
• Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
• Ability to work under pressure and to deal with ambiguity.
• Team player and strong desire to be part of a winning team.
• Belonging – strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self‑Awareness – high levels of self‑awareness, reflective, know oneself well, understanding strengths and weaknesses and impact on others.
• People Agility – deep ability to understand and relate to people and navigate tough situations to harness and multiply collective performance.
• Results Agility – demonstrates consistent delivery of results in first‑time situations by inspiring teams, exhibiting presence that builds confidence.
• Mental Agility – thinks critically to penetrate complex problems, expand possibilities, think strategically while being execution focused and brings creativity to challenges.
• Change Agility – deep natural curiosity, desire to experiment, effective in dealing with heat of change, growth and learning mindset, ready to test, stumble, learn and apply from experience.

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days (e.g., volunteer day)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts (hotel and car rental)
• More benefits may vary by location and role.