Sr Marketing Manager, Iberia and Italy

Job Details:
Sr Marketing Manager, Iberia and Italy

Location:

Spain — Barcelona;
Full time;
Employee.

Purpose:

The Region Marketing Manager will be responsible for developing and executing the downstream strategic marketing plan to drive awareness, engagement, and adoption of BVI’s ophthalmic surgical portfolio—cataract, glaucoma, retina—in assigned market. This role will lead local product launch initiatives, customer segmentation, P2P programs, and promotional campaigns working cross‑functionally with Global Product Marketing, Sales, Training, KOL Engagement, and Marketing Operations. The marketing expert will act as strategic partner to the Sales organization, ensuring commercial success and alignment with BVI’s global strategy.

• Serve as the in‑market marketing lead for downstream initiatives, including campaign execution, lead generation, and sales enablement.
• Understand regional market trends and dynamics to define customer segmentation, positioning, and value propositions for cataract and retina portfolios.
• Develop and localize messaging, tools, and materials to support new product introductions and ongoing portfolio promotion.
• Partner with Sales leadership to ensure alignment of marketing initiatives with commercial goals and field execution.
• Identify, engage, and manage relationships with local KOLs and clinical champions.
• Plan and execute local congress participation and society partnerships to build BVI brand awareness and reputation.
• Collaborate with global marketing teams to ensure consistency and localization of global campaigns and messaging.
• Analyze business performance, customer feedback, and competitive landscape to inform strategy and adapt tactics.
• Manage local marketing budget and ensure appropriate resource allocation.

• Strategic, critical, and creative thinking skills.
• High degree of initiative and ability to work autonomously in a dynamic environment.
• Strong planning and time‑management skills to achieve desired results.
• Act as a change agent within the organization, demonstrating flexibility as business demands change.
• Excellent verbal and written communication skills across cross‑functional teams.
• Advanced proficiency in Microsoft Office suite applications.
• Ability to establish and maintain effective working relationships with coworkers, managers, and customers.

• College degree in Marketing or a related business field is required.
• Minimum 5 years of progressive commercial experience within ophthalmology.
• Product launch experience is strongly preferred.
• Advanced proficiency in Microsoft Office suite applications.